I haven't worn a Mood Ring since the late 1970's but it's time for that fad to return. I know, I know... they never really worked all that well. Regardless of how I was feeling inside (and as a teenager, well, you know...) the color remained a murky green. Still, I recall how friends would playfully grab each other's hands and exclaim, "Let's see how you're feeling!" So go ahead and slip an imaginary mood ring on your finger right now. … [Read more...]
When You’ve Got “The Big Mo”
Arizona Republic, October 9, 2011Last weekend, the Arizona Diamondbacks completed an unexpected (but highly entertaining) worst-to-first season transformation. Though they exited in the first round of the Major League Baseball playoffs, they left the field with undeniable momentum that will carry their ticket sales strongly into next year. Let's face it, there's real audience development power in being able to combine a full page and … [Read more...]