Fred Kaplan has a great story in this morning’s New York Times on why so many classic films have yet to show up on DVD:
Sometimes films are not on DVD for less Byzantine reasons. Older films especially are often in poor condition. The negative has deteriorated, if not vanished; existing prints are scratched or worse. Repairing the damage, and finding the best film and archival materials for bonus extras take much time and money.
A few years ago, only specialty houses like the boutique Criterion Collection bothered with the effort. Now many big studios are following its example.
In a recent industry survey by the Consumer Electronics Association, asking people what they liked best about DVD’s, “picture quality” was the highest-scoring reply, cited by 81 percent of respondents. Studios that may once have rushed a disc to market are now taking greater care, even at some expense. “The marketing people have told us that picture quality is a premium,” said MGM’s Mr. Grossman.
Paramount knows there’s demand for a DVD of “The African Queen,” but the studio is in no rush, letting its archivists search for better film materials.
Then again, the ascending power of the marketing departments works both ways. To boost profits, they encourage better-looking DVD’s. Yet for the same reason, they prevent many films from becoming DVD’s at all.
“A lot of old films, including some well-known old films, don’t sell in large volume,” Mr. Grossman said. “If you’re going to have to spend big money for restoration, and then you’ve got the costs of packaging and advertising, it’s a barely break-even proposition.”
Another video-distribution executive agreed: “Unless it’s `Casablanca’ or `Citizen Kane,’ the studios will sell 100 times more copies of a bad action film made three years ago than they’ll sell of a great film that they’ve dug out of the archive.”
(Read the whole thing here.)
Sigh. Of course we all knew that, but it’s still discouraging to hear, especially given the fact that none of the Budd Boetticher-Randolph Scott Westerns have made it to DVD yet–and only one of them, Comanche Station, was transferred to videocassette. (Copies now sell for $90 and up.) These films are universally admired by critics, yet they never even turn up on TV. Would somebody at the Criterion Collection please get with the program? I guarantee that DVDs of Seven Men From Now, The Tall T, Decision at Sundown, Buchanan Rides Alone, Ride Lonesome and Comanche Station would get plenty of ink, from me and plenty of other cinephiles.
P.S. My essay on the Boetticher-Scott films will appear in A Terry Teachout Reader–yet another reason to order your copy in advance!