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Music Schools in Transition, Part IV

In this post I want to begin to delve into the full educational program that music schools offer.  To do so requires some definition. There are the degree programs with their requirements; various co-curricular programs, such as internships and courses offered for credit (but not required for the degree); and extra curricular learning opportunities. I will concentrate in this post on degree programs, specifically the Bachelor of Music degree in Performance.  This particular degree of 120 required credits generally allows 8 liberal arts … [Read more...]

Music Schools in Transition, Pt. III

Most music schools look alike.  It's quite amazing, that once inside a school, you can quickly forget where you are geographically.  Standardization resulting from accreditation requirements means that student experience from one school to another changes only slightly.  Curriculum is locked in (more on this in future posts). Some schools are located in dense urban areas, while others are in isolated regions; some are housed within a university or college while others are independent.  Those within a university or college may be closely … [Read more...]

Music Schools in Transition, Pt. II, i

A number of people have asked me to be more specific about ensembles, so here I will elaborate. Just to keep interest in future blog posts, I will be focusing next on maximizing configuration, e.g. free-standing school within an urban area, school within a university, and so forth. Maintaining a full-sized symphony orchestra is strangling a number of smaller music schools.  The human effort and amount of scholarship money dedicated to enroll oboists, bassoonist, violists (violists, too) and bass players are substantially taking away from … [Read more...]

Innovator, Entrepreneur, more –

Sent to me by Mark Pomerantz, Seattle U. and USASBE LIAISON newsletter editor, "Innovators are the dreamers: They create the prototypes, work out the kinks and then get bored, anxious to return to what they do best, which is inventing more prototypes. They are rarely concerned, ultimately, with the financial viability of what they do. Entrepreneurs are the builders: They turn prototypes into going concerns -- then they get bored. For them, financial viability is the single most important aspect of what they do." (Boschee & McClurg, 2003, … [Read more...]

Innovator, Entrepreneur?

Must one be an innovator to be an entrepreneur? I have always thought so, and Drucker, who asserted that the entrepreneur is an innovator, bolsters my belief. This being said, I recently read “Worthless, Impossible and Stupid” by Daniel Isenberg, in which he makes a case for the two being entirely separate qualities and functions. I’ve always taught entrepreneurship with extensive emphasis on innovation, spending at least 25% of class time on idea generation and formation. I plan to continue to do so, perhaps because I continue to believe … [Read more...]

Class Planning, Arts Entrepreneurship

I’m working on the final revision of the syllabus for my fall course in arts entrepreneurship at Purchase College (SUNY). Of interest are 2 aspects of this course planning. First, I will only teach in person (warm body in room) 5 times during the semester. I will teach the remaining classes either asynchronously or synchronously, the latter here using video technology (check out Zoom). I will also meet twice with each student one-on-one using Google +. Second, when at the University of Maryland this June for my National Orchestral … [Read more...]

Earned Revenue? Contributed Revenue?

I continue to be puzzled, or is it defensive about the question of whether contributed revenue can be considered sustainable, especially as opposed to earned revenue.  Perhaps because of my not-for-profit background, I see both types of revenue the result of sales (although we cloak the contributed revenue domain in flowery language and avoid sales language).  This puzzlement has become a problem, as I have come to know colleagues on the for-profit side of business development, who mostly discount contributed revenue as unsustainable, soft … [Read more...]

Entrepreneurship in Music and the Arts Redux I

Student teams made their final presentations last week.  They were evaluated according to the rubric previously published.  What I would like to do in this blog posting is to feature the winning plan.  I will include the team’s PowerPoint presentation, and a copy of the scoring rubric.  The name of the project is Will Power.  I’m confident that in publishing this it will not be copied, in that the expertise needed to carry out the plan is highly specialized.  Please be reminded that this was a one-credit class.  As such, I limited the … [Read more...]

Entrepreneurship in Music and the Arts Project Evaluation

My friend, Bob Ellis, a business school professor will be evaluating student projects next week. He has provided them (and me) with this rubric. Summary Clear communication of business concept Good understanding of "what business are we in?" Good understanding of key success factors Good understanding of financial aspects Complete analysis of concept feasibility Complete analysis of value proposition Market Analysis Clear identification of target segments Clear understanding of customer buying triggers Competitive … [Read more...]

Entrepreneurship in Music and Arts Student Projects

Here are all but one of the student projects - as promised. Sound for Spaces is a group of musicians and composers that specializes in creating sound installations, designed to aurally transform a space. These installations utilize space in unique ways, surrounding listeners with sound and musical texture. By performing these works in art galleries, Sound for Spaces helps create a unique experience for visitors, while simultaneously attracting new patrons. Installations can also be created to cater to specific needs, tying in directly with … [Read more...]

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