an blog | AJBlog Central | Contact me | Advertise | Follow me:

Arts Entrepreneurship — Four Stages of Idea Development

I'm still working hard here on an idea formation rubric for students in the arts to consider.  As I said in an earlier entry, the whole concept of invention and creation of new enterprises have been anathemas within collegiate arts curricula.  Finding a bridge between these two worlds is of critical importance. Here I present a four stage process that I believe, at the very least, provides a beginning rubric. Type I In this type the product remains the same, but the location and/or packaging of it is varied to appeal to a … [Read more...]

Arts Entrepreneurship — The Idea Formation Conundrum

At Eastman, when we were building the Institute for Music Leadership's capacity in music entrepreneurship, we created a prize to encourage idea formation, the New Venture Challenge (http://www.esm.rochester.edu/iml/entrepreneurship/newventurechallenge.php).  In the first round we received only one idea that could be described as innovative and addressing a need or potential market.  Although since then the New Venture Challenge has engendered many good ideas and plans, after that first round we questioned why this had happened.  … [Read more...]

an ArtsJournal blog