The Jazz Times Dilemma Examined

There is still no confirmation, and no denial, of reports that Jazz Times will go out of business as a print publication. General economic decline, the increasing loss of advertising life blood and the necessity to shrink staffs weaken all magazines and newspapers.
Nasty fiscal weather is even more threatening to publications that specialize in cultural affairs. In hard times, support for the arts is likely to top the list of cuts in advertiser, donor and personal budgets. In his blog’s Sunday Wax Bits, Marc Myers takes a perceptive look at the Jazz Times predicament and at alternatives to paper-based jazz information.

I don’t buy the argument that the slow demise of print is tied to the “dumbing down of America.” Fans today aren’t reading less about jazz. They’re just gravitating toward more essential content. What is essential? Content that’s timely, surprising and independent. Sadly, many jazz magazines in recent years have missed the mark on all three fronts with cost escalations, talent drains and advertiser synergy deals.

To read the whole thing, go to JazzWax

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  1. Larry Kart says

    I think Marc’s analysis is on the money. Blogs (like Marc’s and this one), and discussion groups/boards like Organissimo are where I spend my time — a lot of time — and I’m usually well rewarded. Knowledge (Doug’s is deep and broad but self-effacing), independence and genuine effort of the “I stand behind this — I want to get it right” sort. Also, as someone who did a lot of interviews in my time as a print journalist and almost always loathed the tedious transcribing process, I can’t believe how much time Marc must put in on his interviews and how deftly he nudges his subjects along.