Comment (And Then Some): Pay To Play

There have been several interesting comments about the Rifftides Pay To Play posting. Jim Brown's comment constitutes an essay and gets a posting of its own. He wrote it in response to messages about the Pay To Play piece that appeared on a listserve devoted to west coast jazz. The emphases and the colorful language are all Mr. Brown's.

I come at this with the perspective of engineer (formal training), jazz fan for 55 years, actively working in and with jazz clubs for the last 30 years, and a background in accounting -- both mom and dad were accountants.

In this modern world, our educations are "Balkanized" -- that is, we specialize in whatever we've chosen to study seriously (usually, but not always what makes us a living), and rarely learn much about anything else -- ESPECIALLY anything so venal as the economics (or the politics) of how the world works.

BUT:

You would have to be living under a very large rock to miss the facts 1) that rents for spaces that are suitable for jazz clubs are sky high; 2) sound and lighting to support jazz isn't cheap; 3) people who make decent waitresses and bartenders for jazz clubs need to be "a cut above" in terms of intelligence and sensitivity, and they deserve a living wage too; 4) it costs money to buy the advertising that fills the club; 5) there are taxes and licenses that a club owner must pay; 6) there are lots of nights in any jazz club I've ever been in with lots of empty seats, even with top musical talent and quality management.

The Jazz Showcase in Chicago has tried a bunch of locations over its 60+ years of existence, but not one of them that wasn't in a high rent location has been successful! What do I mean by successful -- fannies in the seats!

While I believe to the core of my existence that Jazz is the greatest artistic contribution of the 20th century, and on a par with the combined output of what we commonly call "classical music," both classical music and jazz are minority interests to the population at large. The reasons for this reality are a sad comentary on the modern world, but they are a reality, and WE are fools if we ignore it.

We as jazz fans, and those of us who are musicians, all need to do our part as a TEAM to create, nurture, and support the jazz clubs that do exist, the people who make major investments in their time, talent, and dollars to make them run, the technical folk who work in those clubs when they could make lots more dollars elsewhere, and those who make the music. Without ANY of them, the jazz scene is far less rich (and damned well could disappear).

The "pay to play" syndrome that Marvin Stamm talks about is really about the musician sharing some of the cost of a financially unsuccessful gig. It costs the club owner a lot of money to open the club for a night. If it doesn't come from folks who walk in the door, where does it come from? Especially because running a real jazz club is such a fragile business, you can't have a lot of those nights and stay afloat.

When I was living in Chicago, I had a long standing offer of $2K to Joe Segal of The Jazz Showcase to book a very well known and very inventive pianist, if only for one night. He never took me up on it -- it wasn't enough, because he didn't trust the pianist's drawing power!

On the other hand, someone must promote the gig, and put the fannies in the seats. Usually that responsibility falls to the club owner. If it can be shared with a record company (or the artist), all the better. Veteran singer/pianist Judy Roberts, a stalwart of the Chicago club scene who ALWAYS seems to be working, does her part, in the form of a mailing list, circulating to greet her fans, and doing the things a real entertainer does to keep the audience satisfied.

ALL of us must be continually aware of the economic realities with every element of our contributions to the scene. I'm like Jack Benny in a gas station when I design sound systems or assist a jazz club owner in setting up his or her system. Musicians and jazz fans need to do the same. That includes everyone -- musicians, bartenders, clubowners, and promoters working hard to make the audience feel appreciated and "in the scene." It includes an audience that fills those clubs regularly, buys some drinks, and doesn't bitch about the cover charge that pays the freight.

I'll ask a rhetorical question here -- "How many nights have readers of Rifftides spent in a jazz club over the past year?" As for the musicians among us, how many nights of a cover have YOU paid to support a jazz club in your community? Let those who answer, "more than once a week" cast the first stone. And the rest of you are full of s---.

Jim Brown