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Judith H. Dobrzynski on Culture

Art Babble Keeps Babbling On — With More Partners

Time for a little update on ArtBabble, the website for art videos founded by Max Anderson and
Art Babble.pngthe Indianpolis Museum of Art. Yesterday, AB’s enthusiasts there sent out an email — an e-babble, they called it — announcing Art Babble News! of Ten New Partners! to Art Babble Fans!

I appreciate their enthusiasm, so I decided to announce the partners here: 

  • Art Institute of Chicago
  • KQED
  • Museum of Arts & Design
  • Museum of Contemporary Art, San Diego
  • Norman Rockwell Museum
  • Rubin Museum of Art
  • San Jose Museum of Art
  • Solomon R. Guggenheim Museum
  • Van Gogh Museum
  • Yerba Buena Center for the Arts

But they had to come up with some numbers for me to make this post worthwhile. Since its launch in April, ArtBabble has had more than 100,000 unique visitors, according to Robert Stein at IMA.

They stay, on average, a little less than five minutes, he says, “which is comparable to the average length of a video on ArtBabble.” And, “pages per visit is hovering around 4 and about 45% of our visitors are return visits.”

Fittingly, IMA has posted the most videos — 161. You can see which are the most popular since the launch by visiting the site, though as Rob Stein warns “to be fair most of these views likely occurred during the site launch…”

 

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About Judith H. Dobrzynski

Now an independent journalist, I've worked as a reporter in the culture and business sections of The New York Times, and been the editor of the Sunday business section and deputy business editor there as well as a senior editor of Business Week and the managing editor of CNBC, the cable TV

About Real Clear Arts

This blog is about culture in America as seen through my lens, which is informed and colored by years of reporting not only on the arts and humanities, but also on business, philanthropy, science, government and other subjects. I may break news, but more likely I will comment, provide

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