Javed Akhtar is a renowned Indian screenwriter, song lyricist, and poet. Here is wonderful comment of his from Nasreen Munni Kabir's book, Talking Films: Conversations on Hindi Cinema with Javed Akhtar:
"I can tell you two ways of writing an unsuccessful film. Firstly you decide you'll make a great film, and secondly, you decide the film you're making is not for you but for the common man, a film for the masses. In the first situation, you're looking upwards and in the other, you're looking down. You go wrong because in both cases you're going to create something that's not coming from you."