24 ‘Choreographed’ Dancers?

Royal Caribbean Cruise Lines TV ad

"24 choreographed dancers? That's the unlikely phrase the new Royal Carribbean Cruise line TV advertisement  uses to bestow validity and power to the jazzy dance performances on its cruise ships. Has anyone seen such language before? Since when did "choreographed" become Madison Avenue's go-to adjective for teasing a populist dance … [Read more...]