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24 ‘Choreographed’ Dancers?

Royal Caribbean Cruise Lines TV ad

"24 choreographed dancers? That's the unlikely phrase the new Royal Carribbean Cruise line TV advertisement  uses to bestow validity and power to the jazzy dance performances on its cruise ships. Has anyone seen such language before? Since when did "choreographed" become Madison Avenue's go-to adjective for teasing a populist dance performance? The TV dance competitions all speak regularly of choreography these days, but my overpowering association with the word "choreography" this year is its pivotal role in the recent New York State Court … [Read more...]

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