Media Logic

I’ve been doing some extra reading on social media, online marketing, and online experiences as we prepare for our first presentation of Digital Strategies in Denver in October. One of the readings we are using, “Can You Measure the ROI of your Social Media Marketing?” got me thinking. The authors surface the classic problem in marketing: how do you demonstrate that specific communications tactics generate the sales, visitors, new audiences, new donors, and other business results you want? What got me thinking was the shape this problem takes … [Read more...]

Arts Organizations and Their Community

Salzburg Global Forum for Young Cultural Leaders

Editor’s Note: This is one of a series of posts from guest bloggers discussing topics from this week’s Salzburg Global Forum for Young Cultural Leaders. Leaders from around the world are coming together to discuss issues that are critically important to the cultural sector − how do we create and articulate our value, what is global and what is local today and what is the role of arts organizations in society.   The changing nature of communication in the world has impacted the way people speak to each other and search for … [Read more...]

How have the forces of globalization impacted the nature of cultural activity?

Ada_feature

Watch the following video in which Serhan Ada, Head of the Cultural Management Program at Istanbul Bilgi University and a faculty member of the Salzburg Global Forum for Young Cultural Leaders, suggests that the "new normal" favors the creative.     Add your voice to the discussion. Use the comments below to weigh in with your thoughts on the effects of globalization on the cultural sector.   … [Read more...]

How do cultural institutions balance being global and local?

Ellcessor_feature

Watch the following video featuring Mikel Ellcessor, General Manager of WDET in Detroit and a faculty member of the Salzburg Global Forum for Young Cultural Leaders, in which he warns that social media can give us a false sense of connection. He also gives a suggestion for how to make meaningful connections in one's community.     Add your voice to the discussion. Use the comments below to weigh in with your thoughts on the effects of globalization on the cultural sector.   … [Read more...]

Is social media changing your model, maybe?

Summer's winding down, and I'm sure most of you have heard Carly Rae Jepsen's "Call Me Maybe" roughly 2,000 times by now. Maybe you're sick of it. Maybe it's still catchy and you love the endless stream of lip-synced tribute videos. Maybe you wonder why this song, of all the songs out there, has caught on like wildfire. A few years ago I heard an interesting NPR piece positing that this kind of popularity might be attributed to derivative content, citing Ke$ha's "TiK ToK" and Avatar as examples. A recent New York Times article about "Call Me … [Read more...]

Building a New American Theater of the Commons

In "Building a New American Theater of the Commons," Polly Carl and Vijay Matthew of The American Voices New Play Institute discuss the need to approach theater as a "We" rather than a "Me." They cite the ideas behind the regional theater movement of the 1960s: "...that cultural institutions like theaters, museums, and symphonies are a value proposition and compose the life-blood of any city along with libraries, schools, hospitals and public works. It was born out of the same collaborative impulse that is required in making a great play—a … [Read more...]

Exploring and Defining Influence: A New Study

With most arts organizations racing get more fans and followers online, they may be interested in the results of this thought-provoking survey. Influence (particularly online) has less to do with the size of your audience and more to do with the value of the content you are providing. Exploring and Defining Influence: A New Study. … [Read more...]

Unlocking the elusive potential of social networks

We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media... thinking about the word of mouth generated on social networks as a form of content that must be earned. Unlocking the elusive potential of social networks - McKinsey Quarterly - Marketing - Digital Marketing. … [Read more...]