I'm Just Saying
So this article in Variety says...
"British theaters will no longer be able to hoodwink potential audiences with out-of-context review quotes that seem to show the production is a hit, when the review actually conveys something different."
...and goes on to explain that theater operators who break this rule can be fined and sent to prison. Now, I'm all for truth in advertising, and have raised an eyebrow when shows I've panned excised a couple of neutral words and used them in promotional material. But hey, advertising is all about accentuating the positive, even if it means bending the truth ever so slightly in your product's favor.
It's not like an evening at Starlight Express will give you cancer; though PTSD, maybe. It's also not as though the dramatic world operates in a conspiratorial information vacuum the way, say, cigarette companies once did. I'm flattered the Brits want to protect critics' intentions, and cheers to that, but good luck proving damages when there's a whole internet out there just bursting with opinions on every show that dares to hold an opening night.
Isn't it really an audience member's responsibility to do some research before they shell out $100 or its British equivalent for a seat to a lousy show? I am of the mind that if you can't take the time to read a review (and then decide independently whether or not you agree with said reviewer), but instead take an advertisement's word for a production's quality, then you get exactly what you deserve. You ever see those bumper stickers that proclaim, "God said it, I believe it, that settles it?" I'll just bet those are the same people who've been taken in one too many times by crafty poster designers, and are now calling for their imprisonment. Where's a good inquisitor when you need one?