Massive On-Line Library of Arts Marketing Resources

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You'll never have to start "from scratch" again. Have you heard of the massive on-line library that collects, evaluates, catalogs and shares high-quality/non-proprietary work samples among nonprofit arts & cultural organizations? Recognizing that 1) so many of the administrative, marketing and fundraising staff of arts & cultural organizations arrive at their positions from OUTSIDE the sector and without any specific arts & … [Read more...]

A Rose By Any Other Name … Doesn’t Sell

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"Sometimes, We Want Prices to Fool Us" is the title of today's New York Times article that notes that "...most shoppers, coupon collectors or not, want the thrill of getting a great deal, even if it’s an illusion." You want proof?  The article reports that J.C. Penney suffered a whopping 25 percent drop in sales  over the last year due to its decision to stop promoting sales and offering coupons and instead focus entirely on offering “everyday” … [Read more...]

A New Dimension for Engagement: “Fan-Funding”

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With gratitude, I share this interview with Brian Camelio, the founder of ArtistShare - a pioneering "fan-funding platform for artists" to which I was introduced just a few weeks ago.  I contacted Brian through his website's general information e-mail and asked if he'd be willing to share his experience & insights.  I am profoundly grateful for his willingness to do so. In addition to reading this interview, I encourage you to thoroughly … [Read more...]

The Most Important Theatre Company

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In the Greater Phoenix region, Actors Theatre isn't the oldest, largest or even most popular professional theatre company. It's just the most important. And this morning, Actors Theatre announced:   "...the Board of Directors and Management have decided to take a PAUSE to assess and redesign our business model and to consider all options to “take control of our future.”... We are not closing. We are stepping back because we need to change … [Read more...]