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Michael Rushton on pricing the arts

Equality, the arts, and the problem of expensive tastes

January 28, 2026 by Michael Rushton 5 Comments

Yesterday Rebecca Lowe mentioned in a note how much she enjoys reading the philosopher G.A. Cohen. I do too, and it reminded me of his part in an interesting, and I don’t think ever resolved, debate in arts policy. I’ll get to Cohen later, but first some background.

Most people (I know not all people) care about equality between individuals. But equality of what? When we compare the situations of different people, which differences between them matter to us as an issue of moral concern, as something society ought to try to do something about?

There are some obvious things: equal rights to political participation and to hold various offices; equal rights before the law. But what else?

Equality of well-being and happiness is going to be difficult to pull off, because these things are not measurable, and present something of a problem if you have some people who are very wealthy but unwaveringly miserable, and others who are poor in income and wealth but maintain a sunny disposition. Are we to actually try to help the despondent millionaire?

Equality of resources is a more practical option: ensure people do not fall below a basic income threshold, make sure all children have access to good schools and health care and activities that will help them flourish in adulthood. But questions would remain. In such a world, some people are going to get very rich, through some combination of natural assets, drive, and good luck, while others will fail to succeed, through not being terribly gifted, not very driven, prone to making bad choices, and bad luck. It seems wrong to let inequality in living standards prevail on the basis of luck. Should we help people who have had bad luck, but not so much people who have made some dumb choices?

Amartya Sen and Martha Nussbaum advanced the idea of striving for greater equality in capabilities: what kinds of lives are people able to live (respecting their right to choose what things they think matter). This is appealing – it doesn’t strive for equal happiness, and in terms of resources it allows scope for different people perhaps needing different things.


Now to a more specific question. We know people differ in what sorts of things they most value in terms of leading a fulfilling life. What if for some people, a highly valued thing is rather expensive. They don’t value it because it is expensive – I don’t have much moral concern for someone who desires to have expensive things simply because they are expensive. They value it for its own sake but, unfortunately, it is costly. Let’s take as our example live performances by professional artists of theatre, opera, and orchestral music. Many people don’t care – they are happy with recorded music and television, which, in this age, are abundant and cheaply obtained. Should the situation of those with expensive tastes be a moral concern?

One approach to this is to say that, in a free and liberal society, we are personably responsible for what we value, and if it happens to be expensive, well that’s not a problem for society to solve. Here is John Rawls (in Political Liberalism):

That we can take responsibility for our ends is part of what free citizens may expect of one another. Taking responsibility for our tastes and preferences, whether or not they have arisen from actual choices, is a special case of that responsibility. As citizens with realized moral powers, this is something we must learn to deal with.

So Rawls is saying our tastes, simple or expensive, are for us to handle on our own, regardless of how those tastes were formed. It’s on us.

G.A. Cohen got into a debate with Ronald Dworkin (a scholar strongly influenced by Rawls), on the question of whether we have a moral obligation to give some sort of subsidy to people with expensive tastes. You can read this back-and-forth in Cohen’s On the Currency of Egalitarian Justice and Dworkin’s Sovereign Virtue: The Theory and Practice of Equality. Cohen thinks expensive tastes deserve our moral sympathy, if the subject did not go out of his way to deliberately cultivate the expensive taste.

Here is Cohen:

Paul loves photography, while Fred loves fishing. Prices are such that Fred pursues his pastime with ease while Paul cannot afford to [note this essay was first published in 1989 – there have been changes in relative prices! MR]. Paul’s life is a lot less pleasant as a result: it might even be true that it has less meaning than Fred’s does. I think the egalitarian thing to do is to subsidize Paul’s photography. But Dworkin cannot think that. His envy test for equality of resources is satisfied: Paul can afford to go fishing as readily as Fred can. Paul’s problem is that he hates fishing and, so I am permissibly assuming, could not have helped hating it – it does not suit his natural inclinations. He has a genuinely involuntary expensive taste, and I think that a commitment to equality implies that he should be helped in the way that people like Paul are indeed helped by subsidized community leisure facilities.

How our tastes are shaped is tremendously complex. I put this anecdote in my book:

My father enjoyed opera and would play records at home when I was a boy, and I came to recognize some of the more famous arias and overtures. He took me to my first live opera when I was sixteen years old. When I first left home to set out on my own I didn’t listen to much opera. But in my thirties I regained an interest, and started buying records (and “borrowing” records from home) and occasionally attending performances. I tried out new works, and became a committed fan, even for the Wagner of which my father was decidedly not a fan – the last performance of any type I saw before the COVID pandemic shut the arts world down was Parsifal. Live opera is an expensive taste. Did I choose it? I could not really say, I don’t have enough faith in my own memories or self-understanding. If I cannot answer this question about myself, I could hardly do so for others.

I believe it is a dead end trying to ask about responsibility for tastes, but there they are. And note that typically people do not regret their tastes – “how I wish I didn’t love going to the concert hall to hear the orchestra” is not something I would expect to hear from anybody.

I had a working paper circulating where I tried to claim that we could think of a lot of subsidies for the arts as, in a practical sense, even if not formally stated, the accommodation of expensive tastes: we subsidize arts that are in their nature expensive, so that we can make it easier for people who really enjoy those genres to get a chance to do so, and those arts that are already cheaply available can be left to the market. The subsidized arts are usually nonprofit, so people can personally help enable others to enjoy it. I’m not saying this is necessarily a good reason to subsidize the arts, though one could argue, like Cohen, that it is not a bad reason (this paper set a personal record for me in terms of journals that expressed no interest, so maybe take this argument with a grain of salt).

In the larger world of inequality, whether the local philharmonic gets a subsidy is on the order of loose change. But I think the expensive tastes debate does matter for how we think about people and their choices and their welfare, even if the monetary stakes are small.

Finally, I wrote this in my book, of course not realizing at the time that soon after all hell would break loose:

The literature on expensive tastes relies on some stock examples – opera, plover’s eggs and pre-phylloxera claret – and this serves to give a sense of rather spoiled individuals demanding compensation that would enable them to continue living in the style to which they have become accustomed. But this is a misleading picture. In the state of Minnesota, there is a Hmong Cultural Center in St. Paul, and in its twin city of Minneapolis, a Somali Museum, Hmong and Somali people being small immigrant communities in the United States, but relatively concentrated there. For these immigrant communities, a cultural center, in a place geographically and culturally very distant from their homelands of Laos and Somalia, means a great deal to those two groups of people. Because they are small in number, and, generally, of low income, maintaining such cultural gathering places could be fairly considered an “expensive taste” – after all, there is all manner of American popular culture that is cheaply obtained for anyone who wants it. What does it mean to say a migrant from Somalia is “responsible” for her tastes? Again, the idea is not to confer some sort of extra privilege on these immigrant communities, but rather to help their members have a chance for a level of well-being equal to the well-being of those who can satisfy their own cultural needs at relatively low expense.

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Comments

  1. antonio c. cuyler says

    January 29, 2026 at 9:21 am

    As economists educated to believe that “some inequality” is not bad, I appreciate reading how you and Robert Reich think about it, Michael. I’ve also noted that you choose equality over equity. Still, your analysis seems remiss of the embodied and lived experiences of the poor, distressed, and under privileged and that they disproportionally bare what society allows the most powerful and wealthy to get away with, including abusing tax exemptions/deductions. Indeed, the Epstein class has disproven the ‘spillover’ effects theory. Consuming culture does not necessarily make one more moral, right? Yet, too many cultural organizations behave like country clubs, 501(c)7s, blocking equitable access to culture while taking the tax benefits of 501(c)3s that the public’s trust affords. While they are not social services organizations, why shouldn’t they prioritize partnering with assisted living facilities, Boys’ and Girls’ clubs, churches, clinics, foodbanks, prisons, and shelters to enrich the creative and expressive lives of the poor, distressed, and under privileged?

    Furthermore, though Rabkin and Hedberg (2011), and the NEA (2026) suggested a correlation exist between arts education and arts participation, as tax exempt educational organizations, opera companies spent only 3-6% of their budgets on community engagement & education last year (OPERA America, 2026). Though you expressed skepticism towards Opera Philadelphia’s “$11” ticket strategy, I support it because it accounts for the ways that the public has significantly subsidized the opera, while also building public trust. As a matter of cultural policy, the creative sector might benefit from developing a rubric that articulates organizational behaviors that advance public trust vs. those that do not, yes? If the nonprofit creative sector expects public support shouldn’t the sector pursue their missions in the most charitable way possible, centering the entire community, but especially the most vulnerable among us?

    Lastly, perhaps I have misread Sen and Nussbaum’s (2008; 2011; 2025) capability approach, but I took away the assumption that every person is deserving and worthy of an opportunity to thrive on their own terms. In 3rd grade, after discovering the cello in elementary school, I REALLY wanted to take lessons. But I decided that my family (2 parents, 4 kids in the 80s) could not afford it, so I didn’t ask. I sang instead because it was ‘affordable’ and supported my dad’s pastoral ministry. I regret not asking my parents for cello lessons, and I wonder what I would have learned about my musical capabilities had I believed we could afford them to this day. More importantly, how many capable children and adults track themselves out of opportunity simply because they believe they cannot afford it? When a society engorges itself on inequity, it risks descending into anarchy and civil unrest. Are we not witnessing this phenomenon in real time in Minneapolis? Furthermore, socially manufactured inequity squanders human flourishing and potential causing unnecessary suffering.

    Reply
    • Michael Rushton says

      January 29, 2026 at 9:43 am

      Thank you, antonio. There’s a lot here – I’ll answer bit by bit…
      1. I’m not sure the “equality vs equity” question gets us very far: the question of “what inequalities ought we to care most about” is more fruitful in policy terms.
      2. I’m not sure how I am “remiss of the embodied and lived experiences of the poor.” I care about inequality precisely because I care about the experiences and life chances of the poor.
      3. “Consuming culture does not necessarily make one more moral.” True, I have never tried to claim otherwise (and in my article on empathy and the arts said so explicitly).
      4. In your middle paragraph, I’m going to disagree (and I know this puts me at odds with the majority of the arts policy world). We can look for ways to reduce inequality, in terms of what is most effective, what has the most impact on the lives of the poor. But saying to any and all organizations, like, say, an opera company, you ought to devote yourself to this as well – I am not convinced this is good policy (and I wrote this in my chapter in the recent book both you and I appear in).
      5. I think our reading of the capabilities approach is the same: what kinds of lives are possible, what sorts of choices will people have.

      Reply
      • antonio c. cuyler says

        February 2, 2026 at 10:57 am

        I applaud your courage in dissenting, Michael, even if it may place you at odds with the sector. I also appreciate having this forum to dialogue with you about a critical cultural policy issue. Rest assured, I have read and re-read your work on this topic with great curiosity and fascination.

        Perhaps we can attribute our having a similar reading on the capabilities approach but coming to very different policy solutions to what we know a posteriori. I advocate for supporting the life chances of the poor, distressed, and underprivileged by directing cultural policy to enable access, which we have not fully done in the U. S. Unfortunately, we live in a society that believes only wealthy people have a right to maximize their creativity. As a result, humanity suffers. It’s why I appreciated watching Good Times and The Conners. The shows provide a ClassCrit analysis of the racialization of being poor in the U. S.

        Widening the lens, if only people who care about conserving civilization learned the lesson that when people believe that the “game of life” has been artificially rigged against them, they do one of two things. 1) They quiet quit, opting out of an economy engineered against their thriving. 2) Or result to physical violence, an easily democratized form of power. As a matter of peace and domestic tranquility, isn’t equity (equality) a more reasonable pursuit?

        Reply
  2. David E. Myers says

    February 1, 2026 at 11:16 am

    Hi Michael,
    Always grateful for your perspectives, though as you know, I do not always agree. At the risk of being pedestrian, how is it that the performing arts came to be so expensive? Through misguided professionalism, perhaps? Through unionization, through assumptions that orchestras could sustain 50-week seasons with no plan for revenue enhancement other than ticket sales and philanthropy? Through ever expanding fees to conductors, executives, commissioned composers, and others? Through increasingly elitist assumptions leading toward reliance on gold-givers, who were lavished with all manner of expensive accoutrements, receptions, travel with musicians, etc.? To oversimplify, had arts leadership in the U.S., leaving aside other countries, been more focused on value-added to community life (rather than setting up empires to sustain “art” that implicitly required a deficit-spending model), been conscious of a reasonable cost-to-benefit ratio, held the line on expansion beyond financial capacities, and kept foremost in its evolution the goal of perceived value among economically and culturally diverse constituents, worked to remain “educational” rather than purely “performative,” and educated artists to meet diverse constituents where they are (no pandering is necessary for that), equitable opportunity to engage in person with the arts as a given in community life might have become a reality. As a retiree and an avid advocate for the potential (and I mean potential, as it is frequently unrealized today)of the non-commercial arts (grabbing for the right words there) to enhance the quality of life – which, as you suggest, may happen only for those who can afford them in cases where gold-giving is not the end in itself)- I find that accessing great performance through public radio and TV are far more cost effective than going to the theatre or concert hall — where, too often, I feel like nothing more than an observer of artists having a good time among themselves and too often failing to convey any consideration for truly engaging audiences. As I state in my book on music, the classical music ecosystem needs a complete overhaul – top to bottom – if it expects to be perceived as adding value to personal, social, and community life — and one good place to begin is by reform of how we educate (not train) artists to understand the larger historic and cultural spheres, as well as financial, from which they came and in which they will need to find ways to create value as a premise for sustainability. Regrettably, too many entrepreneurship programs have become “how to get what you want” exercises rather than “Let’s think about service models that concurrently work toward excellence in delivery as well as discipline financially.” Finally, I find that many of my arts-intrigued neighbors, friends, and colleagues are increasingly frustrated by their experiences at live events and choosing to exercise selective choice (taste?) through technology. I’m sorry to say I too often agree with them.

    Reply
    • Michael Rushton says

      February 1, 2026 at 3:04 pm

      Thank you David. In terms of costs, the quick, and I think too-easy answer, is cost-disease, which affects any sector, whether commercial or nonprofit or public, where labour-saving technology is not something that comes along often. So, live performance, just like haircuts, are going to get relatively more expensive over time.
      But there is something particular to the nonprofit sector, especially those parts that rely on specialized expertise, and where that specialized talent has a lot of influence on decisions – orchestras and museums, universities, hospitals. Namely, that talent wants to have the highest quality possible so long as it is financially feasible. So, what does it cost to produce an opera? The answer is, essentially, “how much have you got?” Costs are endogenous, and rich donors will lead to lavish productions, because they can. Here’s a piece I once did on the topic: https://michaelrushton.substack.com/p/why-do-some-nonprofit-organizations

      Reply

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Michael Rushton

Michael Rushton taught in the Arts Administration programs at Indiana University, and lives in Bloomington. An economist by training, he has published widely on such topics as public funding of the … MORE

About For What It’s Worth

What’s the price? Everything has one; admission, subscriptions, memberships, special exhibitions, box seats, refreshments, souvenirs, and on and on – a full menu. What the price is matters. Generally, nonprofit arts organizations in the US receive about half of their revenue as “earned income,” and … [Read More...]

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Recent Comments

  • antonio c. cuyler on Equality, the arts, and the problem of expensive tastes: “I applaud your courage in dissenting, Michael, even if it may place you at odds with the sector. I also…” Feb 2, 10:57
  • Michael Rushton on Equality, the arts, and the problem of expensive tastes: “Thank you David. In terms of costs, the quick, and I think too-easy answer, is cost-disease, which affects any sector,…” Feb 1, 15:04
  • David E. Myers on Equality, the arts, and the problem of expensive tastes: “Hi Michael, Always grateful for your perspectives, though as you know, I do not always agree. At the risk of…” Feb 1, 11:16
  • Michael Rushton on Equality, the arts, and the problem of expensive tastes: “Thank you, antonio. There’s a lot here – I’ll answer bit by bit… 1. I’m not sure the “equality vs…” Jan 29, 09:43
  • antonio c. cuyler on Equality, the arts, and the problem of expensive tastes: “As economists educated to believe that “some inequality” is not bad, I appreciate reading how you and Robert Reich think…” Jan 29, 09:21
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