A big part of our choice of favorite products and companies comes from the quality of how they engage us. My favorite coffee shop not only has the best coffee in Saint Paul but also the best playlist going in the shop, the best free Internet access, comfy chairs, an entertaining and useful Facebook page, and multiple ways of interacting with writers, visual artists and local food producers. It’s a sole proprietorship that’s curated by its owner in every sense of the word. Apple tries to do this on a global scale (and in my opinion, fails in … [Read more...]