Why disrespect donors with, at best, only a choice to opt-out? Aren’t donors kinda important? One year after a first-time donation, someone gets an unappealing appeal like the one pictured above. It may come as an email, as a letter in an envelope, or as a phone call. But sure as shootin’, it’s a-comin’. And you probably don’t see anything wrong with that, do you? Just … [Read more...] about Why Does Your Nonprofit Arts Organization Engage in the Myth of the Annual Fund?
Arts are essential. Your nonprofit is not.
