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By Any Measure

By Any Measure

No art unconsidered

Sunil Iyengar

Performing Arts “Crossover” Strategies Fail to Diversify Core Audiences, According to New Report

April 4, 2024 by Sunil Iyengar 10 Comments

"Organizations should frankly assess whether they seek to expand audiences or whether they seek to expand audiences strictly for their artistic priorities, because these can be in tension. Organizations can choose to do either or both but should not conflate the two."  — Francie Ostrower, PhD, In Search of a Magic Bullet: Results from the Building Audiences for … [Read more...] about Performing Arts “Crossover” Strategies Fail to Diversify Core Audiences, According to New Report

Quick Study: NEA Chair in Conversation with U.S. Census Bureau Chief

March 21, 2024 by Sunil Iyengar Leave a Comment

In this special edition, I interview National Endowment for the Arts Chair Maria Rosario Jackson and U.S. Census Bureau Director Robert Santos about the mutually reinforcing roles of the arts and the social sciences, and about artists' contributions to trust-building and community engagement. A transcript is available here. For a transcript, click here … [Read more...] about Quick Study: NEA Chair in Conversation with U.S. Census Bureau Chief

Can the Arts Fortify State Economies in Times of Financial Crisis? Yes, Apparently

March 7, 2024 by Sunil Iyengar 1 Comment

Little over three years ago, after nearly a full year of COVID-19 in the United States, the National Assembly of State Arts Agencies (NASAA) published a research report on “the arts and culture sector’s contributions to economic recovery.” Doug Noonan, an economics professor at Indiana University Indianapolis, had authored the report, using data from the U.S. Arts and Cultural … [Read more...] about Can the Arts Fortify State Economies in Times of Financial Crisis? Yes, Apparently

Quick Study: Cultural Heritage, Arts, and Well-Being Measurement

February 15, 2024 by Sunil Iyengar Leave a Comment

In this episode, we look at innovative arts measurement techniques by the cultural agencies of three countries (UK, Canada, and Australia). A transcript is available on the NEA website. … [Read more...] about Quick Study: Cultural Heritage, Arts, and Well-Being Measurement

The Expressive Life of Institutions – and Other Observations from the #HealBridgeThrive Summit

February 1, 2024 by Sunil Iyengar 1 Comment

Civilization must be judged and prized, not by the amount of power it has developed, but by how much it has evolved and given expression to, by its laws and institutions, the love of humanity. - Rabindranath Tagore (Sadhana: The Realization of Life, 1913) This quotation appears in a framed art print on the wall of the Aspen Institute in Washington, D.C.  Without … [Read more...] about The Expressive Life of Institutions – and Other Observations from the #HealBridgeThrive Summit

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About Sunil and Josephine

Sunil Iyengar directs the Office of Research & Analysis at the National Endowment for the Arts. Under his leadership, the office has produced dozens of research reports, hosted periodic research events and webinars, led strategic plan development for the agency, and established research and … [more] about About Sunil and Josephine

By Any Measure

Aesthetics meets analysis in a monthly series of podcasts and blog posts from the National Endowment for the Arts.  Once upon a time, writers and artists were skeptical—if not morbid—about the application of science to questions of natural beauty, aesthetics, and arts and culture. Think of … [more] about By Any Measure

Recent Comments

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