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Jazz Beyond Jazz

Howard Mandel's Urban Improvisation

Twitter campaign #jazzlives after one year



#Jazzlives — the Twitter
campaign aimed at demonstrating that there is
a big and enthusiastic audience for live
jazz — is one year old. What has it wrought?

First: What is #jazzlives
and how does it work? To participate in the campaign, audience members at live
jazz performances “tweet” – write a post on their Twitter account– about
who they heard and where they heard them, including “#jazzlives” in the total 140 characters. You can view all #jazzlives posts as a “stream”
on various websites and blogs, including this one. You
can also view #jazzlives “tweets” by going to Twitter.com and searching on #jazzlives. You don’t need a Twitter account to do this. But if you want your own #jazzlives stream, please leave a note in the “comments” box at the end of this post, and you’ll be sent details.


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#jazzlives Twitter campaign update, week 7

Raising hands by tweeting that you’ve heard live jazz — write WHO, WHERE and #jazzlives — continues as a phenomenon, almost two months after the campaign began to test if there is an active young audience for the music. Results roll in from far and wide, though solicitations for them have slowed. Musicians are encouraged to tell their audiences to tweet, to spread word of their excellence and ramp up the numbers. A few recent samples follow. . . 

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#jazzlives weekend update: 12-day count of tweeting fans

Buzz about who played live jazz where marked with the hashtage #jazzlives flew throughout cyberspace this weekend  — catch it all here. The impromptu campaign produced anecdotal evidence that a young and vigorous audience for America’s modern
vernacular creative music does indeed exist, spreading enthusiastic word via the social network Twitter of sets at Chicago, Tanglewood, Los Angeles (x2), Detroit and Stevens Point (Wisconsin) jazz festivals and gigs in New York, Tokyo, etc,. far and wide.

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#jazzlives: listeners tweet from across the U.S.

Audiences for live jazz from East Coast to West, North border to South, all points between and some beyond are using Twitter and the hashtag #jazzlives to buzz about bands and venues they like. A campaign begun to encourage “anecdotal evidence” that demonstrates a vibrant listenership for America’s indigenous music has resulted in hundreds of brief messages — some with links to photos of crowds, video and podcasts. No final count yet; this weekend could be big with jazz fests at Tanglewood, Detroit, Chicago, LA, Philly, Aspen, Vail, etc. And this experiment isn’t statistically relevant, just a volunteer shout-out. But people all over have big ears and broad tastes, as their little tweets demonstrate. Count yourself in by tweeting (Twitter accounts are free), using #jazzlives — as individuals have in the following samples —

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Social networking does its #jazzlives stuff

Start a Twitter campaign, and see what happens! Do as many people hear live jazz in a week as attended Woodstock, say? Using the hashtag #jazzlives, a rough count is underway, supported by independent jazz activists, musicians, festivals, journalists but most of all the listeners themselves. It’s a lesson in how people participate in culture now, with encouraging findings.

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You’ve heard live jazz ? Tweet using #jazzlives

Let’s prove jazz lives. Tweet about live performances using hashmark #jazzlives, detailing who and when in 140 characters.
Jazz fests rage across America in the next couple of weeks starting Aug. 29-30 with NYC’s Charlie Parker fest, picking up Sept 4 through 6  – Tanglewood, Chicago, Detroit, the Angel City Jazz Fest, LA’s Sweet & Hot Music Festival,  the Vail Jazz Party, Philadelphia’s Tony Williams Scholarship Jazz Festival plus some fests with jazz-influenced acts, rhythms and improv such as Jazz Aspen Snowmass, Seattle’s Bumbershoot, the Getdown fest and campout near Chapel Hill NC. Overall, tens of thousands of fans will be in attendance. I suggest we all raise our electronic hands on Twitter (accounts are free) to signal that we are listening, that there is indeed a significant audience including people young enough both age and spirit to send a noticeable wave through social networking, National Endowment of the Arts data from ’08 notwithstanding.

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Howard Mandel

I'm a Chicago-born (and after 32 years in NYC, recently repatriated) writer, editor, author, arts reporter for National Public Radio, consultant and nascent videographer -- a veteran freelance journalist working on newspapers, magazines and websites, appearing on tv and radio, teaching at New York University and elsewhere, consulting on media, publishing and jazz-related issues. I'm president of the Jazz Journalists Association, a non-profit membership organization devoted to using all media to disseminate news and views about all kinds of jazz.
My books are Future Jazz (Oxford U Press, 1999) and Miles Ornette Cecil - Jazz Beyond Jazz (Routledge, 2008). I was general editor of the Illustrated Encyclopedia of Jazz and Blues (Flame Tree 2005/Billboard Books 2006). Of course I'm working on something new. . . Read More…

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