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When Business Meets Culture: Ideas and Experiences for Mutual Profit

June 17, 2011 by Russell Willis Taylor Leave a Comment

In this book, eight academics look at the strategic, cultural, and marketing parallels between for profit companies and cultural institutions.  Rich with case studies, the essays make an extremely useful contribution to the current conversation about new business models.

When Business Meets Culture: Ideas and Experiences for Mutual Profit

Filed Under: Reading List Tagged With: customer focus, leadership development, management, strategy

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