In an interesting article in Strategy + Business, the authors explore the cognitive barriers at the individual level to change and suggest a more effective way to work with the brain’s wiring rather than against it. And have no fear: mind control is really not on the menu, it’s mostly benevolent.
With a little knowledge of neuroscience, reframing behavior can be the essence of organizational change…New behaviors can be put in place, but only by reframing attitudes that are so entrenched that they are almost literally embedded in the physical pathways of employees’ neurons. These beliefs have been reinforced over the years through everyday routines and hundreds of workplace conversations. They all have the same underlying theme: “That’s the way we do things around here.”
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