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The price behind the choices we make

January 18, 2011 by Dallas Shelby Leave a Comment

This piece from last week’s Marketplace is good food for thought given the increasing competition for audiences’ time and money. It’s an interview with Eduardo Porter, who has written a book “The Price of Everything.” The interview and book excerpt serve as a nice reminder that price is actually a transaction. As Porter puts it, “There is a buyer who values something and a seller who will be willing to make that transaction at that given price or not.”

The price behind the choices we make | Marketplace From American Public Media.

Filed Under: Reading List Tagged With: opportunity cost, price, value

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