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Mapping Business Models

August 9, 2010 by Jessica Burshell Leave a Comment

This post introduces an interesting, knowledge-game approach to understanding and developing an organization’s strategic direction. It includes a mapping tool and suggestions for how to create a team session which can be focused in any number of ways – “at the very least the game leads to a refined and shared understanding of an organization’s business model. At its best it helps players develop strategic directions for the future by outlining new and/or improved business models for the organization.”

We’ve used similar mapping tools for our model development, but not with the game-based approach. If any organizations do try it out, I’m curious to hear what you think about it.

Mapping Business Models.

Filed Under: Reading List Tagged With: business model, design thinking, innovation, knowledge games, mapping tool, strategic direction, team exercise

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