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How Can You Attract New Audiences Without Alienating Your Base?

July 14, 2010 by Dallas Shelby Leave a Comment

Nina Simon discusses an oft-asked question for arts organizations in her Museum 2.0 blog. “If the traditional program remains sacred and new visitor experiences can only be additive, parallel programs will come and go with grant funding and the fundamental experience will not shift. At some point you have to make some “or” choices. You can’t always do ‘and.'” Have you had to make any “or” choices? How did you go about making those choices?

Read “Museum 2.0: How Can You Attract New Audiences Without Alienating Your Base?”

Filed Under: Reading List Tagged With: audience development, parallel strategy

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