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A new way to measure word-of-mouth marketing – McKinsey Quarterly – Marketing – Strategy

April 19, 2010 by Fielding Grasty Leave a Comment

Assessing its impact as well as its volume will help organizations take better advantage of ‘buzz.’

A new way to measure word-of-mouth marketing – McKinsey Quarterly – Marketing – Strategy.

Filed Under: Reading List Tagged With: buzz, consumer choice, influence, marketing, word-of-mouth

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