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The Outside-In Approach to Customer Service — HBS Working Knowledge

March 10, 2010 by Jessica Burshell Leave a Comment

An interesting Q&A in which Harvard Business School Professor Ranjay Gulati describes how companies can evolve through four levels to become more customer-centric.
The Outside-In Approach to Customer Service — HBS Working Knowledge.

Filed Under: Reading List Tagged With: customer focus, customer service, Harvard Business Review, marketing, Ranjay Gulati, strategy

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