Strategic decisions: When can you trust your gut? – McKinsey Quarterly – Strategy – Strategic Thinking

Nobel laureate Daniel Kahneman and psychologist Gary Klein debate the power and perils of intuition. An interesting analysis of the role of intuition in decision-making. We often hear people argue that in the end, they ‘go with their gut.’ Or by contrast, they’re ‘driven by data.’ Is intuition more reliable under certain conditions?

Strategic decisions: When can you trust your gut? – McKinsey Quarterly – Strategy – Strategic Thinking.