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Matt Lehrman on Customer Engagement & Audience Development

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Your Mood is Understandable but Unacceptable

February 17, 2017 by Matt Lehrman

I haven't worn a Mood Ring since the late 1970's but it's time for that fad to return. I know, I know...  they never really worked all that well.  Regardless of how I was feeling inside (and as a teenager, well, you know...) the color remained a murky green. Still, I recall how friends would playfully grab each other's hands and exclaim, "Let's see how you're feeling!" So go ahead and slip an imaginary mood ring on your finger right now. … [Read more...]

Resilience: The Spirit of 9/12

February 2, 2017 by Matt Lehrman

On September 12, 2001, the theater was dark, the museum galleries were empty and the phones didn't ring.  I was a shared-services marketing director then - with responsibilities to sell subscriptions and single tickets at the dawn of the Scottsdale Center for the Performing Arts' new season as well as to launch the new season of the not-quite-2-year-old Scottsdale Museum of Contemporary Art. We remember the fear and uncertainty of 9/11. … [Read more...]

Learning to Live in a Post-Strategic World

October 9, 2011 by Matt Lehrman

This was supposed to be a book. I should have known better.  Every time I think I’ve mastered something, events conspire to remind me that there is (so much) more that I still don’t understand.  An experienced hiker (which I’m not) would have understood this immediately.  Having approached a mountain first seen from a distance and then having climbed to its summit, the experienced hiker would have expected the view to reveal so many MORE … [Read more...]

Matt Lehrman

A passion for loyalty and customer engagement runs through Matt Lehrman’s 30-year career in corporate sales and marketing, non-profit management, and as a champion for audience development in the arts and cultural sector. [Read More …]

About Audience Wanted

Audiences, they're not just for arts & cultural organizations anymore. My favorite part of any show or concert takes place precisely when the houselights dim and the curtain rises.  It's at that remarkable moment that an assembly of individuals … [Read More...]

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