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Matt Lehrman on Customer Engagement & Audience Development

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Not Nearly Enough!

October 23, 2011 by Matt Lehrman

“…The bottom is falling out of the way performing arts organizations do business.… People's short-term buying habits have made revenue unpredictable and precarious. This has forced performing arts companies to rethink how they allocate marketing dollars, plan their seasons and approach customer service...”             New York Times, October 16, 2002 “You see,” I excitedly exclaimed to my CEO at our regular weekly meeting on the morning of … [Read more...]

Learning to Live in a Post-Strategic World

October 9, 2011 by Matt Lehrman

This was supposed to be a book. I should have known better.  Every time I think I’ve mastered something, events conspire to remind me that there is (so much) more that I still don’t understand.  An experienced hiker (which I’m not) would have understood this immediately.  Having approached a mountain first seen from a distance and then having climbed to its summit, the experienced hiker would have expected the view to reveal so many MORE … [Read more...]

Matt Lehrman

A passion for loyalty and customer engagement runs through Matt Lehrman’s 30-year career in corporate sales and marketing, non-profit management, and as a champion for audience development in the arts and cultural sector. [Read More …]

About Audience Wanted

Audiences, they're not just for arts & cultural organizations anymore. My favorite part of any show or concert takes place precisely when the houselights dim and the curtain rises.  It's at that remarkable moment that an assembly of individuals … [Read More...]

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