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Audience Wanted

Matt Lehrman on Customer Engagement & Audience Development

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The Immorality of a Broken Business Model

October 21, 2015 by Matt Lehrman

I no longer eat beef.  It was a decision inspired by listening to Meat Week on NPR's Morning Edition in the summer of 2012. I imagine that the series was intended to whet the nation's appetite for summer grilling season, yet somehow I emerged from the experience with the precise opposite result.  As the entire process of producing beef was illuminated, I concluded that I no longer wished to be a consumer of that product. So, you'll understand … [Read more...]

It’s the Experience, Stupid

October 11, 2015 by Matt Lehrman

"Why don't more people attend?" Is it because we don't have a large enough advertising budget - a more compelling social media presence - a better PR angle - an updated logo - enough telemarketing staff - or a more sophisticated database?  Is it that we serve uneducated and unenlightened communities -  that a lack of arts education leaves a market of just older, educated & affluent participants - there's so much competition from other … [Read more...]

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Matt Lehrman

A passion for loyalty and customer engagement runs through Matt Lehrman’s 30-year career in corporate sales and marketing, non-profit management, and as a champion for audience development in the arts and cultural sector. [Read More …]

About Audience Wanted

Audiences, they're not just for arts & cultural organizations anymore. My favorite part of any show or concert takes place precisely when the houselights dim and the curtain rises.  It's at that remarkable moment that an assembly of individuals … [Read More...]

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