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Matt Lehrman on Customer Engagement & Audience Development

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Take This Job and Love It!

September 14, 2014 by Matt Lehrman

I've just been hired as the Interim Managing Director of Arizona Theatre Company. The announcement was made the Tuesday morning following the Labor Day holiday.  As expected, this was news in both Tucson and Phoenix, as ATC is the only LORT (League of Resident Theatres) company that operates in two cities. Two weeks into the job, I find myself haunted by a question posed by a well-meaning reporter who called upon hearing the news of my … [Read more...]

On Reporters and PR People

September 4, 2013 by Matt Lehrman

One of the most beloved and respected people in the arts & cultural community of Phoenix, Arizona is Kyle Lawson. Beginning in 1977, and for more than 30 years, Kyle wrote about arts and entertainment in Arizona, first at the Scottsdale Progress, then The Phoenix Gazette, and finally The Arizona Republic. He was awarded the very first Lifetime Achievement Award by the Arizona Governor's Commission on the Arts and a similar award from the … [Read more...]

Matt Lehrman

A passion for loyalty and customer engagement runs through Matt Lehrman’s 30-year career in corporate sales and marketing, non-profit management, and as a champion for audience development in the arts and cultural sector. [Read More …]

About Audience Wanted

Audiences, they're not just for arts & cultural organizations anymore. My favorite part of any show or concert takes place precisely when the houselights dim and the curtain rises.  It's at that remarkable moment that an assembly of individuals … [Read More...]

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