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Matt Lehrman on Customer Engagement & Audience Development

7 Audience Development Resolutions for 2017

January 1, 2017 by Matt Lehrman

images“Your beliefs become your thoughts; Your thoughts become your words; Your words become your actions; Your actions become your habits; Your habits become your values; Your values become your destiny.” – Mahatma Gandhi

Together, let’s make these resolutions for 2017:

  1. I BELIEVE:  Arts & cultural experiences are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth.  (credit: Mission Statement of Theatre Bay Area)
  2. I THINK:  Anne Frank’s words deserve to be said aloud every morning, “How wonderful it is that nobody need wait a single moment before starting to improve the world.” 
  3. I SAY THESE WORDS, THEY MATTER:  Diversity, Inclusivity, Equity, Awareness, Empowerment, Justice, Tolerance, Respect, Service, Responsibility, Accountability, Community & Relevance.
  4. I TAKE ACTION:   Progress is the accumulation of many efforts undertaken by many people working for mutual betterment.
  5. I MAKE A HABIT:  Audience development is not merely an aspiration; it’s a discipline that requires diligence, innovation, and practice.
  6. I VALUE:  Open Mindedness, Creative Expression, and Mindful & Purposeful Progress
  7. I CREATE MY DESTINY:   Arts & cultural experience opens a gateway to a vibrant future.

Filed Under: engagement, innovation, leadership, mission, participation

About Matt Lehrman

From a 20+ year career in nonprofit management, Matt Lehrman founded Social Prosperity Partners, a practice devoted to uniting leaders in endeavors of great imagination and initiative. He has consulted and presented workshops on donor & stakeholder engagement, audience development, civic engagement, and loyalty & customer engagement throughout the US and UK.

Matt Lehrman

A passion for loyalty and customer engagement runs through Matt Lehrman’s 30-year career in corporate sales and marketing, non-profit management, and as a champion for audience development in the arts and cultural sector. [Read More …]

About Audience Wanted

Audiences, they're not just for arts & cultural organizations anymore. My favorite part of any show or concert takes place precisely when the houselights dim and the curtain rises.  It's at that remarkable moment that an assembly of individuals … [Read More...]

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