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Matt Lehrman on Customer Engagement & Audience Development

Richard Florida: Next NEA Chairman!

January 4, 2013 by Matt Lehrman

Entirely wishful thinking on my part.

But consider this:  Now is an opportune – and incredibly necessary – time to connect the nation’s arts & cultural policy to our country’s most profound challenges.

With all due respect and appreciation to NEA Chairs of the past, the ideal leader for President Obama’s second term is someone who can substantially inspire, articulate and mobilize the significant opportunity of the arts & cultural sector to contribute to the vitality of our nation.

I dream of Richard Florida in that position.  You know him as the author of the global best-sellers The Rise of the Creative Class and Who’s Your City?. His new book, The Great Reset explains how new ways of living and working will drive post-crash prosperity.  His biography reads as a syllabus of intellect and innovation – including a position interestingly titled “European Ambassador for Creativity and Innovation.”

THAT is the kind of intellectual fuel that the American arts & cultural sector (and our national community) deserves (and, quite frankly, desperately needs!).

For additional information:  http://www.creativeclass.com/richard_florida   

What excites me about the idea of Richard Florida is the fervent belief that “relevance” isn’t just a buzzword for arts & cultural organizations to discuss at conferences and reference in their strategic plans.  For the next four years (and beyond) arts & cultural organizations achieve relevance by making a meaningful contribution to – the major local, regional, statewide and national issues of our day, including:

  • Recession & Recovery
  • War (and Peace)
  • Immigration
  • International Relations
  • Gun Control
  • Mental Health
  • Technological Innovation
  • Economic Development
  • Education
  • Federal Budget & Deficit
  • and so much more.

Understand, arts & cultural organizations are not necessarily supposed to take sides in the debate.

But there should be no doubt that we can, should AND MUST do a better job of using our theaters, galleries and venues (and all the diverse audience engagement strategies at our disposal) in ways that help our communities and political leaders engage in meaningful dialogue.

Let’s set the bar THAT HIGH for what we should accomplish over the next four years.

# # #

 

 

Filed Under: bright ideas, innovation, morale

About Matt Lehrman

From a 20+ year career in nonprofit management, Matt Lehrman founded Social Prosperity Partners, a practice devoted to uniting leaders in endeavors of great imagination and initiative. He has consulted and presented workshops on donor & stakeholder engagement, audience development, civic engagement, and loyalty & customer engagement throughout the US and UK.

Comments

  1. Valerie Coleman says

    January 5, 2013 at 9:10 am

    Well Said!!!! Your article reached to the core of my own philosophical beliefs about the arts and how it can transform a community on every level. Very inspirational.

Matt Lehrman

A passion for loyalty and customer engagement runs through Matt Lehrman’s 30-year career in corporate sales and marketing, non-profit management, and as a champion for audience development in the arts and cultural sector. [Read More …]

About Audience Wanted

Audiences, they're not just for arts & cultural organizations anymore. My favorite part of any show or concert takes place precisely when the houselights dim and the curtain rises.  It's at that remarkable moment that an assembly of individuals … [Read More...]

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