My posting on Rupert Murdoch’s recent speech about new media and its implications for artists is starting to attract attention. In addition to links from such media-oriented sites as unmediated.org,
Jeff Jarvis at BuzzMachine, and Jay Rosen at PressThink, I’ve also been getting some very interesting mail. One reader, a Hollywood agent, wrote:
Am sending as many of my agents and clients as I can to your posting today, “Memo from Cassandra.” I’ve been on the reinvention bandwagon with actors since 1995. In my trade the great lie is that once you are on the merry-go-round you are on it forever. Untrue! I’ve witnessed career after career dry up because of the actor’s fear, masked by smugness, of change. Uncle Rupert put this incredible culture shift entirely into perspective. Bob Garfield pointed out similiar changes in television that warrant complete reinvention of the medium in a groundbreaking Advertising Age article just last week.
Funny how it’s just as difficult to sell the “reinvention” concept in ’05 as it was in ’95, especially to actors. It’s odd too that the artists who portray characters that represent and sometimes even create cultural shifts wouldn’t know a cultural shift if they fell over it.
Thank you for this.
My pleasure (though perhaps that’s not quite the right way to put it!). I mean to keep writing about this, by the way….