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About Last Night

Terry Teachout on the arts in New York City

OGIC: Unmasked

February 14, 2004 by Terry Teachout

The New York Times reports that a technical glitch at Amazon Canada last week caused the real user names of reviewers to be displayed instead of their chosen pseudonyms. Hilarity ensued:

John Rechy, author of the best-selling 1963 novel “City of Night” and winner of the PEN-USA West lifetime achievement award, is one of several prominent authors who have apparently pseudonymously written themselves five-star reviews, Amazon’s highest rating. Mr. Rechy, who laughed about it when approached, sees it as a means to survival when online stars mean sales.


“That anybody is allowed to come in and anonymously trash a book to me is absurd,” said Mr. Rechy, who, having been caught, freely admitted to praising his new book, “The Life and Adventures of Lyle Clemens,” on Amazon under the signature “a reader from Chicago.” “How to strike back? Just go in and rebut every single one of them.”


[snip]


But even with reviewer privacy restored, many people say Amazon’s pages have turned into what one writer called “a rhetorical war,” where friends and family members are regularly corralled to write glowing reviews and each negative one is scrutinized for the digital fingerprints of known enemies.


One well-known writer admitted privately–and gleefully–to anonymously criticizing a more prominent novelist who he felt had unfairly reaped critical praise for years. She regularly posts responses, or at least he thinks it is her, but the elegant rebuttals of his reviews are also written from behind a pseudonym.


Numbering 10 million and growing by tens of thousands each week, the reader reviews are the most popular feature of Amazon’s sites, according to the company, which also culls reviews from more traditional critics like Publishers Weekly. Many authors applaud the democracy of allowing readers to voice their opinions, and rejoice when they see a new one posted–so long as it is positive.


But some authors say it is ironic that while they can for the first time face their critics on equal footing, so many people on both sides choose to remain anonymous. And some charge that the same anonymity that encourages more people to discuss books also spurs them to write reviews that they would never otherwise attach their names to.


Jonathan Franzen, author of “The Corrections,” winner of the National Book Award, said that a first book by Tom Bissell last fall was “crudely and absurdly savaged” on Amazon in anonymous reviews he believed were posted by a group of writers whom Mr. Bissell had previously written about in the literary magazine The Believer.


“With the really flamingly negative reviews, I think it’s always worth asking yourself what kind of person has time to write them,” Mr. Franzen said. “I know that the times when I’ve been tempted to write a nasty review online, I have never had attractive motives.” Mr. Franzen declined to say whether he had ever given in to such temptation.


The suspicion that the same group of writers, known as the Underground Literary Alliance, had anonymously attacked his friend Heidi Julavits prompted the novelist Dave Eggers to write a review last August calling Ms. Julavits’s first novel “one of the best books of the year.”


Mr. Eggers, whose memoir, “A Heartbreaking Work of Staggering Genius,” made him a literary celebrity, chose to post his review as “a reader from St. Louis, MO.” But the review appeared under the name “David K Eggers” on Amazon’s Canadian site on Monday, and Mr. Eggers confirmed by e-mail that he had written it.

Oh, that Dave Eggers, always so shy and retiring. Will he ever come out of his shell?

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Terry Teachout

Terry Teachout, who writes this blog, is the drama critic of The Wall Street Journal and the critic-at-large of Commentary. In addition to his Wall Street Journal drama column and his monthly essays … [Read More...]

About

About “About Last Night”

This is a blog about the arts in New York City and the rest of America, written by Terry Teachout. Terry is a critic, biographer, playwright, director, librettist, recovering musician, and inveterate blogger. In addition to theater, he writes here and elsewhere about all of the other arts--books, … [Read More...]

About My Plays and Opera Libretti

Billy and Me, my second play, received its world premiere on December 8, 2017, at Palm Beach Dramaworks in West Palm Beach, Fla. Satchmo at the Waldorf, my first play, closed off Broadway at the Westside Theatre on June 29, 2014, after 18 previews and 136 performances. That production was directed … [Read More...]

About My Podcast

Peter Marks, Elisabeth Vincentelli, and I are the panelists on “Three on the Aisle,” a bimonthly podcast from New York about theater in America. … [Read More...]

About My Books

My latest book is Duke: A Life of Duke Ellington, published in 2013 by Gotham Books in the U.S. and the Robson Press in England and now available in paperback. I have also written biographies of Louis Armstrong, George Balanchine, and H.L. Mencken, as well as a volume of my collected essays called A … [Read More...]

The Long Goodbye

To read all three installments of "The Long Goodbye," a multi-part posting about the experience of watching a parent die, go here. … [Read More...]

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