There are three ways to build a hot weblog.
To be a connection machine (people with huge blogrolls and/or RSS lists that point to other weblogs — they do add their two cents and sometimes their thinking).
To be a name dropper (people that imply they understand what is really going on — and you don’t — given their personal connections that they constantly let you know about).
To be an ideologue (people that support a single cause with unquestioned faith).
Here are the ways to build a second tier (but still popular) weblog:
To be a thinker (people that delve into topics with intelligence and/or wit).
To be a topic owner (people that own a topic and report on it with unquestioned knowledge and depth).
To be a voice of outrage/affirmation (people that critique others as often as they can).
To be a cool hunter (people that find the newest of the new, strange and interesting).
Which one are you? Are there more categories? Am I wrong?
I think Mr. Robb forgot this one:
To be really, really funny (especially in your use of That Word).
And judging by the way our Site Meter has been bouncing around for the past few days, I’d also be inclined to add this:
To be publicly accused of hyperendowment by a really, really funny blogger.
Memo to all of you who visited “About Last Night” for the first time this past week in search of whatever it was you were searching for: I’m sorry you didn’t find it. But you’re welcome to stick around anyway.