I’ve hit that point (already) in the semester where I realize that I won’t be able to accomplish all that I had planned. Here, for this course, the semester is divided into 2 blocks, each around 7 weeks long. Some students will only attend the first of these blocks, some with attend both, and some will attend only the second one. As such, for planning purposes I proposed to concentrate on idea formation and market feasibility in the first block, and entity formation in the second one. #
The work on personal branding is going quite well. Students are responding to it with in-depth thinking and responses. Tonight we will, of course, discuss the assignment of what makes their playing distinctive, and what makes their persona distinctive. I plan to “expose” a few of them by showing their Facebook pages. In some cases there is a profound disconnection between the persona described in their assignments and their own choice of imagery in their social media sites. This will be fun! #
I think we should delineate the development of personal brand, or at least discuss how composers, conductors, performers and educators might differ in their approach to it. At the end of that discussion I will ask them to break into their discussion groups to respond to, “can personal branding impede artistic integrity?” #
Time willing, I will then introduce Zone Two – with examples, and invite questions and a discussion. #
Recent Comments
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Jim: Last week, Steve Blank continued his evangelism for the lean launchpad approach, writing "Why the Lean Start-Up Changes Everything" for...Ron Davis on Entrepreneurship in Music and the Arts, Class Planning
Jim- speaking as an independent jazz musician, in a rich arts market (Toronto), I must respectfully disagree with your ...Michael Millar on Entrepreneurship in Music and the Arts, Class Planning
Looks great, Jim! Your students will be fortunate to have this experience.Comrade remimakinde on Defining Entrepreneurship in the Arts
i am currently wrting a paper on "character development in art entrepreneurship:the factor of nigerian folktales", your blog is more...Puiu on Class II Planning, Entrepreneurship in Music and the Arts
Entrepreneurship is really important if they want to actually succeed at anything, not only promoting their own creations. Just by...Linda Essig on Working Definition of Entrepreneurship
Jim: I posted something on Creative Infrastructure that speaks, at least a little bit, to this question of definition. I hope...Michael Ketner on Class II Planning, Entrepreneurship in Music and the Arts
Hi Jim. I agree that you should at least acknowledge the Zone One issue, if for no other reason...Sally Arnold on Class II Planning, Entrepreneurship in Music and the Arts
Jim, I am enjoying your articles. I remember many years having to give up a career as a flautist due...Linda Essig on Class One, Entrepreneurship in Music and the Arts
The second issue of Artivate focuses on arts entrepreneurship pedagogy. I hope you will find it useful: http://www.artivate.org/?p=317 ...Leah on Class One, Entrepreneurship in Music and the Arts
Nice post which the responses altered my thinking on the teaching of arts entrepreneurship to students to whom the topic...