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Class II Planning, Entrepreneurship in Music and the Arts


  1. Jim, I am enjoying your articles. I remember many years having to give up a career as a flautist due to hearing challenges. I was young, 26 and to be honest was scared, grief stricken as music was my reason to live. So had to think of another career, love cooking so opened a gourmet cookware shop with no retail experience at all. However this led me on a path of discovery and now helping performing artists leverage their career.
    The comment is, how important your course must be to performers. This is an area that is under represented, also in the world of dance. What do dancers here in Australia do when they have to retire, due to injuries or age.
    I feel that for those of us who have the expertise and background in the performing arts world that entrepreneurship is so very important. To inspire and support thinking of additional skills for musicians, leveraging career and still being able to live with a passion for music and the arts.
    In closing I had an email from a colleague of mine who was a talented classical dancer and is now in London. He said that at his age, his 40s he has no other career training and life is tough. He is smart and will do OK. Yet he is having to learn how to reinvent himself. I think this is challenging especially when one has had a high level global career. There needs to be more support and entrepreneurial training for musicians and all arts performers.

  2. Michael Ketner says:

    Hi Jim. I agree that you should at least acknowledge the Zone One issue, if for no other reason than to show the students that arts entrepreneurship can be about much more than promoting their own careers. In my view, students should be studying this to use their talents to solve problems (whether in society or in their field). One of the results of this approach is a successful career, but it puts the emphasis on making sure that others benefit from the art/music/etc. that you create. After all, we pursue professional careers in the arts to create value for others, right?

  3. Entrepreneurship is really important if they want to actually succeed at anything, not only promoting their own creations. Just by studying entrepreneurship you can change the way you see the business world and help make the right decisions.
    I have friends that have been making music for a long time and because they studied more than just about music (economics, IT&C, etc) they have managed to get past difficult situations.

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