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Arts Entrepreneurship Class — Final Words

Last night was the last Arts Entrepreneurship class.  Student projects were nothing short of amazing.  The amount of hard work (hours in), plus creativity and demonstration of already-acquired skills and knowledge was impressive.  This experience once again reinforces what we have known in education for a century: that students working on projects of interest will greatly exceed expectations. 

The larger question, and one worthy of addressing here is, does the teaching of arts entrepreneurship positively change the thinking and actions of emerging arts leaders? 

The answer is an unqualified yes.  What struck me as I observed students’ work were a number of critical skills, abilities and commitment.

One, the sensitivity to market conditions, often lacking in arts leaders, was clearly demonstrated. Their work not only addressed feasibility (addressed in an earlier blog post), but also researched the competition.  One student actually infiltrated a competitor’s business to observe, first-hand, how a potential competitor operates.  Another (a group of 3) conducted extensive market research through online questionnaires and in-person interviews.  If nothing else, these students will know how to go about “testing” new ideas and programs (as well as existing ones!).  Additionally, students’ marketing plans were comprehensive and imaginative.

Two, business plans were well-constructed and realistic, especially in regard to revenue, regardless of whether it was earned or contributed (in not-for-profit projects).  Interestingly, 2 students created enterprises that combined a for-profit function to a not-for-profit entity. 

Three, the level of passion for their projects was palpable, truly astounding.  I am convinced that at least 4 of the 14 students will eventually create and experience the projects they created in class.  More than one student said that h/she had experienced an “AHA” moment, that in the process of exploring and creating their enterprise, they understood why they had chosen arts administration as a career. 

When I asked the class how it could have been taught better, among the many good suggestions was one worth mentioning here.  The entire class expressed that they could only have experienced at this optimum level because they had already taken 2 full terms of courses, that if they had taken it during their first or second terms, their heads would have spun.  This observation is worth noting.



  1. Emma Stenstrom says:

    Thanks for sharing! I am teaching a similar class at Konstfack University College of Arts, Crafts and Design in Stockholm, Sweden – and it has been very inspirational to read about yours.
    In Sweden, we have also created a network for all of us who teaches entrepreneurship in higher arts education. We will have our first workshop in June.
    Emma Stenström, Stockholm, Sweden

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