on the record: January 2007 Archives
In my last blog entry I wrote about a wonderful performance by the Eugene Symphony Orchestra that successfully used video enhancement. One of the issues on the minds of many in the orchestra world is assessing the change in the expectations of audiences (and potential audiences) brought about by television, and therefore video enhancement of concerts is one of the new things that orchestras are trying. You might think "wait a minute...television is hardly new." But in fact, it has only been in the past 30-40 years that TV sets were on in households for five or six hours a day - or more - and thus we are now facing the first generation of 40-50 year-olds who grew up in that environment. We have not yet thoroughly studied how this has changed the mind-set of those people (not to mention later generations adding the internet), in terms of wanting visual variety or having shorter attention spans. It's fine to lament it - but that doesn't change the reality. Added to that is the decline of participatory music education in many of our cities' schools (and making music is still the best music education there is), and we are facing an important shift that we cannot ignore.
The tricky problem, of course, is what kind of variety, visual or other, can you add to the concert experience without dumbing down the music. Over the past decade, orchestras have been experimenting in a variety of ways, some successful, some not. As I've said before, it is critical that we all remember that by definition, experimentation means failure sometimes- none of us know all of the light bulbs that did not work before Edison's first success. We must create in our orchestras a culture that encourages experimentation and permits failure without recrimination.
Other art forms have tried new things and have found great success. For example, art museums experimented some three decades ago, and the result is the audio guide - now a staple of almost every museum in the world, but unheard of in my youth. Opera, of course, experimented with titles, tentatively at first, then enthusiastically. But in addition, opera has been able to change with the times because the technology of staging has changed - even if you stage a Verdi opera as he would have done, today it doesn't look anything like it looked to Verdi's audience. But many orchestra concerts today look just like concerts appeared to Mendelssohn or Brahms.
Other changes and experiments that I've encountered in my travels visiting America's orchestras are promising. In Columbus, Indiana, I saw a performance of Joseph Jongen's Sinfonia Concertante for organ and orchestra - and the organist was projected on a screen upstage. The entire audience could see the pedalwork, the pulling of stops - the incredible virtuosity involved in a complex organ performance, and was more deeply engaged in the music. Importantly, this was one fixed camera, not multi-angled with changing shots - so it was in no way distracting. I know some smaller orchestras have experimented with this approach for piano concertos - where the audience always asks to sit on "the keyboard side." Why couldn't this be the piano concerto's equivalent of supertitles?
The Amarillo Symphony used supertitle screens to show the titles of each picture in Mussorgsky's Pictures at an Exhibition. In one instance, when the audience actually knew that an oboe solo depicts a chick breaking out of its shell, they chuckled - and the audience was involved in the music in a way that I'd never seen before.
Other approaches to varying the on-stage experience of the concert are being thought about and tried - my purpose here is not to enumerate them. It is rather to encourage a receptiveness on all of our parts to this spirit of experimentation - a change in the ritual that has remained in its standard form unchanged for well over a century.
In early December I spent two days with one of the real success stories in American orchestras: the Eugene Symphony Orchestra in Oregon. Here is an orchestra that has operated with a balanced budget (of about $1.6 million) for many years now and has grown artistically to a remarkably high level of playing. Despite their success - the orchestra plays in a 2,400 seat hall to an 85-90% attendance - the orchestra is not afraid to experiment and take risks.
Part of their success has to do with three wise choices of music directors over the past fifteen years or so. Their philosophy is to find an exciting, young talent, help that talent to grow, and watch them move on to higher visibility posts. Their approach seems, in fact, to be "if the music director we hire is still here ten years later, we made a mistake!" Their last three music directors have been Marin Alsop, Miguel Harth-Bedoya, and (currently) Giancarlo Guerrero. Each has stretched the orchestra. For instance, I remember hearing a vital, committed performance of John Corigliano's challenging Symphony Of Rage and Remembrance more than ten years ago under Alsop. I'm willing to bet that the orchestra is now at a point where if I played you a CD without identifying the orchestra, you'd guess one at ten times the budget level.
Many positive things struck me during my visit, but two really stood out. The first was the committed attitude of the Board and the management. Here is an orchestra running in the black, playing at a very high level, filling the house fairly well, recognized and respected in its community. So you'd think this a perfect setting for some complacency. Why not do business as usual when business as usual seems pretty good? After all - "if it ain't broke, don't fix it." Well, this organization shares my feelings about that management cliché: our job is to catch it before it breaks - and so I was asked to help lead a retreat for Board and senior staff because they want to improve their organization. They want to build a better endowment, to stretch their ideas of education and community and engagement, and to grow the orchestra to even better levels. It is admirable to find an organization thinking that way when it doesn't have to.
The other thing that stood out was the video enhancement of the concert I saw. The program, stunningly conducted by Guerrero, featured their fine chorus in Vaughan Williams' Serenade to Music, Bruckner's setting of Psalm 150, and Beethoven's Ninth. When I learned that they were going to add video enhancement, provided by the company of board member Carolyn Chambers, I was very curious to see how they would do it. The approach was to have three cameras, and project the conductor, or orchestra, chorus, or soloists, onto two large screens placed to the left and right of the stage. To me, adding video enhancement has the potential of shrinking the distance between audience and stage, and bringing the audience closer to the music - or it has the ability to destroy the musical experience by distracting the audience with ever-changing camera angles and shots. I've never seen video enhancement done better than it was in Eugene. The director was musically sensitive, shot changes were subtle, and most importantly, the director trusted the music and wasn't afraid to linger. The result was video that did truly enhance the listening experience. This concert showed me that there is a video technique that can truly deepen the musical experience, by letting the audience feel closer to the people making the music.
I also saw a larger-than-usual number of young people, people clearly under thirty, at this concert (which was a non-subscription special). Response from the audience that I heard at intermission was extremely positive, from old and young audience members. I have no idea if the expectation of the video attracted the young folks there, or maybe it was just that always-famous Beethoven Ninth. But whatever the reason, it was heartening.
I am often asked to give examples of orchestras of various sizes that I can point to as successes, and the truth is there are many of them. One, without question, is the Eugene Symphony Orchestra.
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For immediate release: the arts are marketable
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Exploring Orchestras w/ Henry Fogel
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Greg Sandow on the future of Classical Music
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Jerome Weeks on Books
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Tyler Green's modern & contemporary art blog