New speculation on the jazz magazine crisis: Having no summer advertorial supplements for JVC Jazz Festivals (which aren’t happening) may have hugely hurt JT‘s seasonal revenues. How could the loss of three consecutive monthly multi-page inserts, all expenses paid for by the client, not shake a publication’s income stream?
Complete disclosure: I edited the JVC Jazz Festival program books in the 1990s, when they were inserts into Tower Records’ free monthly magazine Pulse!, and for a year when JVC America, responsible for the Japanese owned electronics firms’ promotional investment in George Wein’s international jazz fests, switched the contract to Jazziz. Ah, those were the days!