On magazine’s circulation figures

Jazz Times was credited with 100,000 circulation in virtually all press accounts of its recent transfer of ownership -- which with annual subscription rate of nearly $24 per year suggests annual income from readership alone (there's income from ads, too) easily be in excess of $2 million dollars.But as I noted in my last posting, the circulation figure is not verified by the non-profit Audit Bureau of Circulation or anyone else. It comes from Jazz Times advertising department, which of course sells ads on the basis of how many eyeballs can be … [Read more...]