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Jazz Beyond Jazz

Howard Mandel's Urban Improvisation

On magazine’s circulation figures

Jazz Times was credited with 100,000 circulation in virtually all press accounts of its recent transfer of ownership — which with annual subscription rate of nearly $24 per year suggests annual income from readership alone (there’s income from ads, too) easily be in excess of $2 million dollars.

But as I noted in my last posting, the circulation figure is not verified by the non-profit Audit Bureau of Circulation or anyone else. It comes from Jazz Times advertising department, which of course sells ads on the basis of how many eyeballs can be said to be perusing them. The whole question of jazz mag circulation is murky — surprising, at a time when I can chart by the hour the exact number of hits of readers on this blog, and even figure out where they come from. Here is correspondence on jazz mag circulation claims I received from Frank Alkyer, the publisher of 75-year-old Down Beat magazine, Jazz Times‘ rival (which has a $26.99 annual sub rate for 12 issues; JT puts out 10 and an education supplement). Alkyer says Down Beat’s circulation is currently 70,000.

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Howard Mandel

I'm a Chicago-born (and after 32 years in NYC, recently repatriated) writer, editor, author, arts reporter for National Public Radio, consultant and nascent videographer -- a veteran freelance journalist working on newspapers, magazines and websites, appearing on tv and radio, teaching at New York University and elsewhere, consulting on media, publishing and jazz-related issues. I'm president of the Jazz Journalists Association, a non-profit membership organization devoted to using all media to disseminate news and views about all kinds of jazz.
My books are Future Jazz (Oxford U Press, 1999) and Miles Ornette Cecil - Jazz Beyond Jazz (Routledge, 2008). I was general editor of the Illustrated Encyclopedia of Jazz and Blues (Flame Tree 2005/Billboard Books 2006). Of course I'm working on something new. . . Read More…

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