What if you had online access 24/7 to information on over half of the households in your region, including demographic, psychographic and buying trends? What changes might you make to your programs, to your marketing efforts or to your partnerships because you had access to such data? If you live in LA County, this scenario is a reality. I recently sat down with Terence McFarland, CEO of LA Stage Alliance, to discuss the Arts Census project, a research project to better understand the region’s arts audience market. I was struck by two … [Read more...]