an blog | AJBlog Central | Contact me

Guggenheim’s Orbiting BMW-Branded Satellites: Watch Today’s Live Launch!

I now have another reason not to set my alarm early today to attend the Guggenheim’s roll-out of its new orbiting BMW satellites. Not only has Carol Vogel already done the heavy-lifting for us, but the museum is going to webcast its 10 a.m. news conference live, here.

You don’t even have to be a journalist to attend the announcement by Richard Armstrong, director of the Guggenheim Foundation and Museum, and Frank-Peter Arndt, member of BMW’s board of management. (You will have to supply your own 9:15 a.m. buffet breakfast, however.)

So you really feel a part of all this, I’ll even send you the animated invitation that the Guggenheim had e-mailed me:

PLEASE JOIN ARCHITECTURE, EDUCATION, TRANSFORMATION, SUSTAINABILITY, UNCERTAINTY, DESIGN, CONSCIOUSNESS, DIALOGUE, SCIENCE, CONNECTEDNESS, URBANISM, ART, RESPONSIBILITY, NOW, OCT 1, 2010

But what we really want to know is: Why are art museums suddenly feeling the urge to create offbeat structures as temporary cultural think tanks (scroll down to Hirshhorn)? And will the architects for the BMW Guggenheim Labs be required to incorporate this into their designs?

BMW.jpg

an ArtsJournal blog