Matt Lehrman

Audience-expert Matt Lehrman is a strategic planning consultant, a specialist  in assessing audience expectations and opportunities, a champion of the cause of audience development for the arts & cultural sector, an entrepreneurial spirit who energizes non-profit organizations, and a substantive and inspiring speaker, teacher and coach.

As the Principal of Audience Avenue LLC, Matt is especially well-known for creating and teaching the audience_ave_shadowAudiences Everywhere™ Workshop, Keynotes and Executive Sessions – which have been presented in more than 24 cities in the US, Canada and the UK and praised as “Mind-opening, rut-clearing, possibility renewing.  Contact Matt Lehrman:

Matt additionally delivers results on consulting projects nationally in the areas of community cultural planning, organizational strategic planning and marketing & communications services.

For ten years as founder & CEO of Alliance for Audience &, Matt led a pioneering initiative within Arizona’s arts & cultural community to activate public engagement with theatre, music, dance, art & cultural attractions statewide.

Matt has been recognized by the Arizona Republic as “Best Cheerleader for the Arts,” and has received accolades from the AriZoni Theatre Awards, the Arizona Office of Tourism and the Arts & Business Council of Greater Phoenix. He serves as Faculty Associate at Arizona State University, where he teaches upper level seminars on Arts Entrepreneurship and Arts & Public Policy.

Beginning in 1995, Matt served as the Scottsdale Cultural Council’s Vice President of Marketing & Communications where he guided the Scottsdale Center for the Performing Arts to a more than 300% increase in ticket sales and created the inaugural marketing campaign of the Scottsdale Museum of Contemporary Art in 1999.

Matt began his career as a lobbyist on banking and mortgage finance issues in Washington, D.C. in the mid 1980’s. That experience propelled him to progressively greater sales & marketing responsibilities in Arizona’s banking and legal sectors in the early 1990’s.

Matt Lehrman is a graduate of Oberlin College and was a 2007 participant of Stanford University’s joint Executive Program for Non-Profit Leadership with National Arts Strategies.

Matt and his wife Toby reside in Scottsdale, Arizona.

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