• Home
  • About
    • Audience Wanted
    • Matt Lehrman
    • Contact
  • AJBlogs
  • ArtsJournal

Audience Wanted

Matt Lehrman on Audience Building

You are here: Home / Archives for underutilization

It’s the Experience, Stupid

October 11, 2015 by Matt Lehrman

It’s the Experience, Stupid

"Why don't more people attend?" Is it because we don't have a large enough advertising budget - a more compelling social media presence - a better PR angle - an updated logo - enough telemarketing staff - or a more sophisticated database?  Is it that we serve uneducated and unenlightened communities -  that a lack of arts education leaves a market of just older, educated & affluent participants - there's so much competition from other … [Read more...]

“Erosion of Arts Participation” is the WRONG Headline

October 22, 2013 by Matt Lehrman

“Erosion of Arts Participation” is the WRONG Headline

As a child, one of my favorite picture books* told the story of six field mice that visit a barn.  At the end of the day, they are completely unable to reconcile what they have observed (a cow) because each has seen it from a different perspective - left side, front, bottom, right side, back & top. The story comes to mind as I've downloaded the just-published National Endowment for the Arts' 2012 Survey of Public Participation in the … [Read more...]

Adrian Peterson, Raffi & the Pursuit of Perfection

January 10, 2013 by Matt Lehrman

Adrian Peterson, Raffi & the Pursuit of Perfection

I have the greatest respect for Adrian Peterson, the Minnesota Viking's running back who improbably returned from major knee surgery to complete an incredible season in which he fell just 9 yards short of the all-time rushing record for an entire season. Oh so close. It made me recall my closest brush with marketing "perfection." As the marketing director of the Scottsdale Center for the Performing Arts in the late 1990's, we had the … [Read more...]

A Courageous Conversation about the Future

January 14, 2012 by Matt Lehrman

A Courageous Conversation about the Future

This post is based on a message shared today with the members & stakeholders of Alliance for Audience - the independent service organization to Arizona's arts & cultural community (of which I am the founder & Executive Director.) The “need” that led to the formation of Alliance for Audience (and to similar associations nationally that focus on the cause of "audience development") was grounded in shared, long-standing frustrations … [Read more...]

Matt Lehrman

Matt Lehrman, the Principal of Audience Avenue LLC, helps arts & cultural organizations drive new pathways to greater audience engagement... [Read More …]

About Audience Wanted

Chop down the metaphor that audience development for arts & cultural organizations is about "picking the low hanging fruit." Changing demographics, economics and politics, coupled with incredible advances in technology and social media, mean … [Read More...]

Follow Us on FacebookFollow Us on TwitterFollow Us on RSS

@MattLehrman

Tweets by @MattLehrman

Archives

Recent Comments

  • Matt Lehrman on NEA Funding: Beyond Votes, We Must Grow the Applause: “Richard, My original post was all about sidestepping political reality. For sure, there's a fierce legislative…” Mar 19, 13:15
  • richard kooyman on NEA Funding: Beyond Votes, We Must Grow the Applause: “Matt, I just don't think you are acknowledging political reality. The history of the demise of…” Mar 19, 04:10
  • Matt Lehrman on NEA Funding: Beyond Votes, We Must Grow the Applause: “Richard, I have absolutely no interested in normalizing the President's abhorrent behaviors or defending his intolerant, fear-based and ill-conceived positions.…” Mar 17, 17:04
  • richard kooyman on NEA Funding: Beyond Votes, We Must Grow the Applause: “It's not being cynical or despairing to realize that corrupt gerrymandering, corporate lobbying laws, and a powerful right wing…” Mar 17, 03:50
  • Julie on NEA Funding: Beyond Votes, We Must Grow the Applause: “Echo that Matt. Hard not to be cynical or dispairing. We must continue to be present and fight the…” Mar 16, 18:00
Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2018 · Magazine Pro Theme on Genesis Framework · WordPress · Log in