Matt Lehrman on Audience Building
I have the greatest respect for Adrian Peterson, the Minnesota Viking's running back who improbably returned from major knee surgery to complete an incredible season in which he fell just 9 yards short of the all-time rushing record for an entire season. Oh so close. It made me recall my closest brush with marketing "perfection." As the marketing director of the Scottsdale Center for the Performing Arts in the late 1990's, we had the … [Read more...]
This post is based on a message shared today with the members & stakeholders of Alliance for Audience - the independent service organization to Arizona's arts & cultural community (of which I am the founder & Executive Director.) The “need” that led to the formation of Alliance for Audience (and to similar associations nationally that focus on the cause of "audience development") was grounded in shared, long-standing … [Read more...]
As principal of Audience Avenue LLC, Matt helps organizations (as well as entire communities) find creative ways to engage every sort of audience - attendees, visitors, members, users, supporters, donors, subscribers, fans, friends, followers, volunteers, tourists, spectators & stakeholders - in arts & cultural experiences.
Matt Lehrman is a dynamic speaker! His AUDIENCES EVERYWHERE presentations offer thought-provoking & highly-actionable ways to pursue innovation in audience building, based on the latest research in audience participation and cutting-edge developments in technology & social media.
www.AudienceAvenue.com [Read More …]
For too long, arts & cultural marketers have operated under the premise that the key to their organization's success is to "pick the low hanging fruit.” I have come to reject that premise. Fundamental changes in personal interests & … [Read More...]
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