Matt Lehrman on Audience Building
Crista Cloutier travels the globe teaching her original workshops, The Working Artist, The Working Creative & The Writer’s Life. More than a teacher, Crista is a nurturer, emboldener and coach to career-focused individuals engaged in all sorts of artistic and creative pursuits. Her website is: www.theworkingartist.info. In this interview we explore how the “marketing” and “audience development” challenges of individual … [Read more...]
In just 30 seconds - and without words - this AT&T commercial poignantly answers the question of how a son receives the gift of passion for football. http://www.youtube.com/watch?v=CAQddBxWlNA The answer is universal. The commercial could have been set in an art museum, concert hall, theater, science center, art studio or many such places. This is commonly understood. When we were young, we were introduced to experiences that … [Read more...]
![WeCanDoItPoster[1]](http://www.artsjournal.com/audience/wp-content/uploads/2012/01/WeCanDoItPoster1-150x150.jpg)
A couple of months ago, I accepted an invitation to teach a semester-long upper-level seminar on Arts Entrepreneurship this Spring at Arizona State University. Having conceived, founded & operated Alliance for Audience over the last 10 years, I accepted the invitation with confidence in my knowledge, experience & ability to convey the substance of strategic plans, cash-flow management, human resources, marketing, board management, … [Read more...]
Just posted to Slate.com, Arizona State University President Michael M. Crow offers a thoughtful, articulate and incredibly compelling argument for why the nation’s education system must pursue goals broader than STEM (Science, Technology, Engineering & Math). Dr. Crow writes, “…resolving the complex challenges that confront our nation and the world requires more than expertise in science and technology. We must also educate … [Read more...]
As principal of Audience Avenue LLC, Matt helps organizations (as well as entire communities) find creative ways to engage every sort of audience - attendees, visitors, members, users, supporters, donors, subscribers, fans, friends, followers, volunteers, tourists, spectators & stakeholders - in arts & cultural experiences.
Matt Lehrman is a dynamic speaker! His AUDIENCES EVERYWHERE presentations offer thought-provoking & highly-actionable ways to pursue innovation in audience building, based on the latest research in audience participation and cutting-edge developments in technology & social media.
www.AudienceAvenue.com [Read More …]
For too long, arts & cultural marketers have operated under the premise that the key to their organization's success is to "pick the low hanging fruit.” I have come to reject that premise. Fundamental changes in personal interests & … [Read More...]
an ArtsJournal blog
