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Matt Lehrman on Audience Building

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The Immorality of a Broken Business Model

October 21, 2015 by Matt Lehrman

The Immorality of a Broken Business Model

I no longer eat beef.  It was a decision inspired by listening to Meat Week on NPR's Morning Edition in the summer of 2012. I imagine that the series was intended to whet the nation's appetite for summer grilling season, yet somehow I emerged from the experience with the precise opposite result.  As the entire process of producing beef was illuminated, I concluded that I no longer wished to be a consumer of that product. So, you'll understand … [Read more...]

It’s the Experience, Stupid

October 11, 2015 by Matt Lehrman

It’s the Experience, Stupid

"Why don't more people attend?" Is it because we don't have a large enough advertising budget - a more compelling social media presence - a better PR angle - an updated logo - enough telemarketing staff - or a more sophisticated database?  Is it that we serve uneducated and unenlightened communities -  that a lack of arts education leaves a market of just older, educated & affluent participants - there's so much competition from other … [Read more...]

Please Sir, I want some more… Budget

June 19, 2013 by Matt Lehrman

Please Sir, I want some more… Budget

Moooooore?  You want more? Let's face it, there are moments when the typical nonprofit budget process can descend to Dickensian depths of oppressiveness, misery and hopelessness. So let's take a moment to dream up a DIFFERENT story ... something joyous ... one in which all of the other parameters of your organization's budget remain the stable, AND... The reply to your request is, "Why, yes!  Gladly.  Here you go!  Here's an increase to … [Read more...]

Rocco’s Lore of Supply (& Demand)

March 25, 2012 by Matt Lehrman

Rocco’s Lore of Supply (& Demand)

Remember the heat that NEA Chairman Rocco Landesman took last year for suggesting that the arts & cultural sector is suffering from over-supply? He was quoted by the New York Times saying, "You can either increase demand or decrease supply. Demand is not going to increase, so it is time to think about decreasing supply." As you may recall, he noted that the NEA’s 2008 Survey of Public Participation in the Arts (SPPA) reported a 5 … [Read more...]

My Life as a Starship

February 4, 2012 by Matt Lehrman

My Life as a Starship

  I am a Trekker.  I am not ashamed to admit that I own an (original series) Captain's uniform (don't call it a costume, please), my own set of "Vulcan ears" and an eclectic array of items both purchased and received as gifts including, yes, my very own tribble. As a kid, countless idyllic Saturday nights began with a Star Trek rerun (at 6pm on Channel 11 in New York) on a black & white TV while the babysitter heated up my frozen … [Read more...]

A Courageous Conversation about the Future

January 14, 2012 by Matt Lehrman

A Courageous Conversation about the Future

This post is based on a message shared today with the members & stakeholders of Alliance for Audience - the independent service organization to Arizona's arts & cultural community (of which I am the founder & Executive Director.) The “need” that led to the formation of Alliance for Audience (and to similar associations nationally that focus on the cause of "audience development") was grounded in shared, long-standing frustrations … [Read more...]

Matt Lehrman

Matt Lehrman, the Principal of Audience Avenue LLC, helps arts & cultural organizations drive new pathways to greater audience engagement... [Read More …]

About Audience Wanted

Chop down the metaphor that audience development for arts & cultural organizations is about "picking the low hanging fruit." Changing demographics, economics and politics, coupled with incredible advances in technology and social media, mean … [Read More...]

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Recent Comments

  • Matt Lehrman on NEA Funding: Beyond Votes, We Must Grow the Applause: “Richard, My original post was all about sidestepping political reality. For sure, there's a fierce legislative…” Mar 19, 13:15
  • richard kooyman on NEA Funding: Beyond Votes, We Must Grow the Applause: “Matt, I just don't think you are acknowledging political reality. The history of the demise of…” Mar 19, 04:10
  • Matt Lehrman on NEA Funding: Beyond Votes, We Must Grow the Applause: “Richard, I have absolutely no interested in normalizing the President's abhorrent behaviors or defending his intolerant, fear-based and ill-conceived positions.…” Mar 17, 17:04
  • richard kooyman on NEA Funding: Beyond Votes, We Must Grow the Applause: “It's not being cynical or despairing to realize that corrupt gerrymandering, corporate lobbying laws, and a powerful right wing…” Mar 17, 03:50
  • Julie on NEA Funding: Beyond Votes, We Must Grow the Applause: “Echo that Matt. Hard not to be cynical or dispairing. We must continue to be present and fight the…” Mar 16, 18:00
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