Changing demographics, economics and politics, coupled with incredible advances in technology and social media, mean that today’s arts & cultural organizations – of every size, genre and maturity – have responsibilities and opportunities for audience development like never before.
If it is true that necessity is the mother of invention, then now is the time for arts & cultural organizations – and the people who work, lead and govern them – to explode in ideas and innovation.
This blog is dedicated to the exploration of “the audience side” of the mission statements of arts & cultural organizations.
I still wholeheartedly support the idea of non-profit arts & cultural organizations as mission-based organizations. But I approach this blog with the idea that our mission is just as much about the engagement of people as it is about the art itself.
Every arts & cultural experience requires an audience.
So, let’s hang our sign in the window to express what we most desire right now.
That sign reads: “Audience Wanted.”