“Jonathan Chapman (September 26, 1774 – March 18, 1845), also known as Johnny Appleseed, was an American pioneer nurseryman who introduced apple trees to large parts of Pennsylvania, Ohio, Indiana, and Illinois. He became an American legend while still alive, largely because of his kind and generous ways, his great leadership in conservation, and the symbolic importance he attributed to apples.” http://en.wikipedia.org/wiki/Johnny_Appleseed
Those of us who work on the “audience development” side of the arts & cultural sector would do well to note this date on our calendars.
The story of Johnny Appleseed is a reminder that many of the objectives we seek will not – indeed CAN NOT – be realized until somewhere in the distant future. In all candor, we may, ourselves, not be around long enough to see those results – but that doesn’t diminish the significance of our efforts today – nor should it depress our enthusiasm for the mission we pursue.
On this date, the leaders of arts & cultural organizations would be wise to invest some quality time asking the question: What investments shall we make now that will pay dividends for audience participation far into the future?
What seeds will you plant today?
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