{"id":883,"date":"2013-06-19T08:36:37","date_gmt":"2013-06-19T15:36:37","guid":{"rendered":"http:\/\/www.artsjournal.com\/worth\/?p=883"},"modified":"2013-06-19T08:36:37","modified_gmt":"2013-06-19T15:36:37","slug":"event-planning","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/worth\/2013\/06\/event-planning\/","title":{"rendered":"Event planning"},"content":{"rendered":"

\"Zombies!\"<\/a>At the Freakonomics blog<\/a>, thinking about how to generate revenues from creative goods when digital copies are so readily available:<\/p>\n

Products \u2013 especially digital ones \u2013 are often very easy to copy. But experiences can be highly copy-resistant.\u00a0 Just think of music: it\u2019s easy to pirate a song, but it\u2019s very difficult to effectively pirate a live show.<\/p><\/blockquote>\n

The Los Angeles Times<\/em> reports<\/a> on a package deal to fans waiting for World War Z<\/em>:<\/p>\n

The package will include an advance screening in RealD 3-D of the\u00a0Brad Pitt<\/a><\/strong>\u00a0movie at select theaters nationwide on June 19 \u2014 two days before its worldwide release \u2014 along with one HD digital copy of the movie when it becomes available, a pair of custom RealD 3-D glasses, a limited edition full-size movie poster as well as a small popcorn.<\/p>\n

Not surprisingly, the Mega Ticket comes with a mega price of $48.<\/p><\/blockquote>\n

Interesting to me is how profitable this is. If you already own the rights, the cost of holding a showing two days before official release, an HD digital copy, a “limited edition” poster, and a small popcorn (they couldn’t bump this up to a medium?) are all at very low marginal cost.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

At the Freakonomics blog, thinking about how to generate revenues from creative goods when digital copies are so readily available: Products \u2013 especially digital ones \u2013 are often very easy to copy. But experiences can be highly copy-resistant.\u00a0 Just think of music: it\u2019s easy to pirate a song, but it\u2019s very difficult to effectively pirate […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26],"tags":[],"class_list":{"0":"post-883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-issues","7":"entry","8":"has-post-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3dIW5-ef","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":725,"url":"https:\/\/www.artsjournal.com\/worth\/2013\/04\/strategic-gaps-in-the-paywall\/","url_meta":{"origin":883,"position":0},"title":"Strategic gaps in the paywall","author":"Michael Rushton","date":"April 26, 2013","format":false,"excerpt":"At Slate, Matt Yglesias reports that advertising revenues are down, but subscription revenues are up, at the New York Times: I've been skeptical about digital subscription models for a long time, but I'm turning into a believer. A key change has been the development of technological means of making the\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"paywall? what paywall?","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2013\/04\/cookies-300x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":924,"url":"https:\/\/www.artsjournal.com\/worth\/2013\/06\/the-great-small-plate-debate\/","url_meta":{"origin":883,"position":1},"title":"The great small plate debate","author":"Michael Rushton","date":"June 30, 2013","format":false,"excerpt":"My very first post for this blog was about why for some products - cable TV, museums, Disneyland - you are made to purchase a \"bundle\" of items (one hundred channels, permission to visit many rooms in the museum, all the rides you can do in a day) rather than\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"is that all you get?","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2013\/06\/tapas-224x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":363,"url":"https:\/\/www.artsjournal.com\/worth\/2013\/02\/museums-amusement-parks-and-cable-tv\/","url_meta":{"origin":883,"position":2},"title":"Museums, Amusement Parks and Cable TV","author":"Michael Rushton","date":"February 24, 2013","format":false,"excerpt":"Should museums charge visitors according to the length of their visit? \u00a0In a recent paper Bruno Frey and Lasse Steiner argue they should. We pay per hour when we park our cars, so why not when we go to view art? This question came to mind during the recent flare\u2026","rel":"","context":"In \"bundling\"","block_context":{"text":"bundling","link":"https:\/\/www.artsjournal.com\/worth\/tag\/bundling\/"},"img":{"alt_text":"\"Zero marginal cost, you say?\"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2013\/02\/Family_watching_television_1958-300x279.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":599,"url":"https:\/\/www.artsjournal.com\/worth\/2013\/04\/how-bundling-works-5\/","url_meta":{"origin":883,"position":3},"title":"How bundling works","author":"Michael Rushton","date":"April 2, 2013","format":false,"excerpt":"LOVEtheatre of London will provide me with a special deal: I can get two tickets to Wicked, together with two \"free\" meals (drinks not included) to be chosen from a short list of participating restaurants. But if they want to attract me to Wicked, why not just lower the ticket\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"who wants to ski?","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2013\/04\/bundle-300x151.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4674,"url":"https:\/\/www.artsjournal.com\/worth\/2026\/04\/ai-tricks\/","url_meta":{"origin":883,"position":4},"title":"AI tricks","author":"Michael Rushton","date":"April 1, 2026","format":false,"excerpt":"[A human named David Szalay]. Paul Bloom\u00a0posted this note\u00a0on Substack: I\u2019ve always thought that I would never want to read an AI-written novel, no matter how objectively well-written it is. But I\u2019m starting to question this. I\u2019m on a real David Szalay kick these days; last night, I finished \u201cLondon\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2026\/04\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2026\/04\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2026\/04\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2026\/04\/image.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2026\/04\/image.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":1694,"url":"https:\/\/www.artsjournal.com\/worth\/2014\/11\/streaming-a-view-from-the-other-side\/","url_meta":{"origin":883,"position":5},"title":"Streaming – a view from the other side (updated)","author":"Michael Rushton","date":"November 9, 2014","format":false,"excerpt":"The New York Times has an 'Opinionator' series asking 'Is Streaming Good for Musicians?' It's a narrow question, since in any dispassionate analysis 'Is Streaming Good for People Who Listen to Music?' would also factor into the evaluation of this technology. That said, let me try to broaden the debate\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"looks nice to me","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/11\/stream.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/11\/stream.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/11\/stream.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/11\/stream.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/11\/stream.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2014\/11\/stream.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts\/883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/comments?post=883"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts\/883\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/media?parent=883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/categories?post=883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/tags?post=883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}