{"id":755,"date":"2013-05-02T05:11:52","date_gmt":"2013-05-02T12:11:52","guid":{"rendered":"http:\/\/www.artsjournal.com\/worth\/?p=755"},"modified":"2013-05-02T05:11:52","modified_gmt":"2013-05-02T12:11:52","slug":"why-a-lottery","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/worth\/2013\/05\/why-a-lottery\/","title":{"rendered":"Why a lottery?"},"content":{"rendered":"

\"everybody<\/a>The Daily Telegraph<\/em> reports<\/a> on a new offer by the English National Opera:<\/p>\n

\n

Fans buying tickets to see the ENOs most popular performances will be given the chance to win the best seats in the house under the new \u201csecret seats\u201d scheme.<\/p><\/blockquote>\n<\/div>\n

\n
\n

The gamble could also see them end up with the worst seats, although organisers promise no view will be restricted and no ticket will be worth less than \u00a325 ordinary sale price.<\/p>\n<\/div>\n<\/blockquote>\n

\n

The scheme was launched as part of a new season announced yesterday, as the ENO aims to redress a financial deficit in the face of further arts cuts. …<\/p>\n

The Secret Seats scheme will be available for all productions, with a varying number of seats depending on its popularity.<\/p>\n

All tickets will cost \u00a320, with a possibility of fans being allocated tickets worth \u00a325 to the best seats in the house priced at \u00a3125. Other tickets, with restricted views, will still be available at a basic \u00a312.<\/p><\/blockquote>\n

Here are two things we can say about consumers. First, they prefer certainty about what they are purchasing over uncertainty. Second, they differ in their willingness to pay for higher-quality and lower-quality seats, a fact that lies behind the rationale of presenters charging different prices for those seats.<\/p>\n

So why would any presenter, never mind one in financial difficulty, allocate seats by lottery? The story doesn’t explain why<\/em> anyone thinks this is a good idea. I just can’t see the logic.<\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Daily Telegraph reports on a new offer by the English National Opera: Fans buying tickets to see the ENOs most popular performances will be given the chance to win the best seats in the house under the new \u201csecret seats\u201d scheme. The gamble could also see them end up with the worst seats, although […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26],"tags":[],"class_list":{"0":"post-755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-issues","7":"entry","8":"has-post-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3dIW5-cb","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1801,"url":"https:\/\/www.artsjournal.com\/worth\/2015\/01\/the-benefits-of-price-discrimination\/","url_meta":{"origin":755,"position":0},"title":"The benefits of price discrimination","author":"Michael Rushton","date":"January 20, 2015","format":false,"excerpt":"An interesting piece in The Guardian today on the design and pricing of seating in theatres, that the efforts to make all seats 'good' seats has made it more difficult for those on a budget to attend performances. Iain Mackintosh writes: We need to unravel the connection between seat prices\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"good seats bad seats","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2015\/01\/globe-theatre-london-16.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2015\/01\/globe-theatre-london-16.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2015\/01\/globe-theatre-london-16.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2015\/01\/globe-theatre-london-16.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2015\/01\/globe-theatre-london-16.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2015\/01\/globe-theatre-london-16.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1873,"url":"https:\/\/www.artsjournal.com\/worth\/2015\/03\/dynamic-pricing-and-market-segmentation-at-the-theatre-and-the-hospital\/","url_meta":{"origin":755,"position":1},"title":"Dynamic pricing and market segmentation at the theatre (and the hospital)","author":"Michael Rushton","date":"March 23, 2015","format":false,"excerpt":"This post is about theatre pricing, from a unlikely source. Today's New York Times has a piece by Austin Frakt on hospital pricing, and whether and how changes in funding of patients through public sector programs might change hospital charges to privately insured patients. Mid-way through, the article looks for\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.artsjournal.com\/worth\/2015\/03\/dynamic-pricing-and-market-segmentation-at-the-theatre-and-the-hospital\/#comments"},"img":{"alt_text":"how much for a bed with a view?","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2015\/03\/old-hospital.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":878,"url":"https:\/\/www.artsjournal.com\/worth\/2013\/06\/scaling-the-airplane\/","url_meta":{"origin":755,"position":2},"title":"Scaling the airplane","author":"Michael Rushton","date":"June 17, 2013","format":false,"excerpt":"In my previous post I wrote about companies offering superior levels of service (for a price) that necessarily involve making the service worse for other customers, such as offering a deal that allows high-paying customers to cut in line where there is a queue. Here is another example. Airlines are\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"My legs have gone numb!","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2013\/06\/ShatnerTZ_5046.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1827,"url":"https:\/\/www.artsjournal.com\/worth\/2015\/02\/price-discrimination-time-and-money-at-the-theatre\/","url_meta":{"origin":755,"position":3},"title":"Price discrimination, time and money at the theatre","author":"Michael Rushton","date":"February 10, 2015","format":false,"excerpt":"Mixed Blood Theatre of Minneapolis has an interesting pricing model, which they call 'radical hospitality': Radical Hospitality erases economic barriers in pursuit of building a truly inclusive, global audience. Whether a patron is a long-time Mixed Blood attendee, a new immigrant living in Mixed Blood\u2019s Cedar-Riverside neighborhood, a person with\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"did you pay, or come early?","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2015\/02\/shivfishingweb.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2876,"url":"https:\/\/www.artsjournal.com\/worth\/2023\/05\/indirect-price-discrimination-in-theatre-seats-books-and-mummies\/","url_meta":{"origin":755,"position":4},"title":"Indirect price discrimination in theatre seats, books, and mummies","author":"Michael Rushton","date":"May 11, 2023","format":false,"excerpt":"When arts presenters set prices, they know that there are some customers willing to pay top dollar for the highest quality offerings - the best seats in the house - while there are other potential customers who might have an interest in attending the show, but only at a lower\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2023\/05\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2023\/05\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2023\/05\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2023\/05\/image.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2023\/05\/image.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2023\/05\/image.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":813,"url":"https:\/\/www.artsjournal.com\/worth\/2013\/05\/dynamic-pricing-in-a-disaster\/","url_meta":{"origin":755,"position":5},"title":"Dynamic pricing in a disaster","author":"Michael Rushton","date":"May 26, 2013","format":false,"excerpt":"Dynamic pricing involves adjusting prices for a specific product in light of new information regarding consumer demand (see my earlier post here). Airlines and hotels will increase prices for a specific flight, or a room on a particular night, upwards if sales on those items are more brisk than was\u2026","rel":"","context":"In "issues"","block_context":{"text":"issues","link":"https:\/\/www.artsjournal.com\/worth\/category\/issues\/"},"img":{"alt_text":"should have increased the price","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/worth\/wp-content\/uploads\/2013\/05\/novacancy-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/posts\/755\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/categories?post=755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/worth\/wp-json\/wp\/v2\/tags?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}